Google Shopping Price Monitoring allows you to track your competitors. You can see your product and market position across all channels. Compare your prices to the market average, lowest, or highest price. Quickly assess your product's price position in relation to your competitors. You can quickly see which products are more expensive or less expensive, ranked by price differences. To help you make future buying decisions, see if there is any product overlap with your competitors. Find gaps in competitor data and discover whether products have been discontinued.