BigQuery serves as an advanced platform for predictive analytics, allowing organizations to utilize their historical data for anticipating future trends and behaviors. Its integration with machine learning tools such as BigQuery ML facilitates the creation and deployment of predictive models right within the interface. The platform's high performance and scalability streamline the analysis of extensive datasets, enabling businesses to derive actionable insights for informed decision-making. New users can benefit from $300 in complimentary credits to delve into BigQuery's predictive analytics features and develop tailored models that yield significant forecasts. This capability is crucial for companies aiming to enhance their strategic planning and maintain a competitive advantage.