Best PR Analytics Software for X (Twitter)

Brandwatch is a leading Social Media Management and Consumer Intelligence solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Brandwatch offers one of the most unified social media management platforms around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Prowly is a public relations management platform for growth-focused professionals who want to enhance their organic visibility and storytelling through earned media. From finding contacts, creating pitches, comprehensive engagement analytics, media monitoring and delivering reports to clients and stakeholders, Prowly blends creative spirits with industry-relevant technology through personalization features, custom recommendations and actionable insights based on concrete data. With a commitment to exceptional customer service, we’re dedicated to understanding and meeting our clients' every unique need.

Presspage is an all-in-one platform that helps communications teams save time and get great PR results. You can streamline your PR workflow with one platform that is elegant and simple. No more Excel spreadsheets, databases or email tools. Your team can be more efficient, collaborative and proactive, without the need for prior IT or coding knowledge.On-boarding your teams can be a major hurdle when adopting a new tool - but not with PressPage. We are there for you every step of your journey.

You can eliminate the hassle of dealing with documents and spreadsheets, as clean data is readily accessible. With over 30 metrics available, you can evaluate the impact of your initiatives precisely as you wish. This communication tool is designed specifically by communications professionals for their peers in the field. Discover how mentions and publication reach influence your share of voice. Monitor your brand’s performance in terms of headline mentions compared to competitors. Set up personalized alerts for brand mentions and shifts in share of voice that suit your schedule. Enjoy a real-time dashboard that showcases your brand’s association with relevant keywords. Stay informed about your competitors' activities regarding trending topics like employment and policy. Linking your Google Analytics account is straightforward, allowing you to get started in just two simple steps. Assess the effect of articles about your brand on your website traffic. Identify which sources or publications have driven traffic and contributed to user growth. Additionally, take advantage of the newly launched Twitter insights tailored for your brand. This comprehensive approach ensures you remain ahead of the curve in understanding your brand's media presence.