Best Free PPC Software of 2025

Join over 100k businesses that have already optimized their paid ads by signing up for our award-winning platform Reduce the time it takes you to manage and optimize your Google, Microsoft Advertising, or Facebook Ads campaigns down to minutes per day. Adzooma's AI- and machine learning-based PPC platform provides stress-free campaign management, state-of the art 24/7 optimization, and advanced automation all in a simple interface. You can scan for 50+ improvement opportunities, many of which are easy to take action on a single click. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI.

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Tool4seller is an Amazon seller tool that provides data analytics and translates it into reports, summaries, dashboards, and graphs to help sellers make better operational decisions. With functions to monitor, analyze, and present data of your Amazon business, including keyword research, PPC optimization, Ad performance tracking, sales trends, profits analytics, FBA inventory management, email automation, request reviews, instant alerts, listing optimization, profit dashboard, reverse ASIN search term lookup and competitor analytics. Multiple platforms of Web, iOS & Android are for options. Manage and drive your Amazon business whenever and wherever you are. Register tool4seller for a free trial now : )

AnyTrack.io serves as a powerful conversion tracking solution that integrates both your online and offline conversion metrics with platforms such as Google Analytics, Facebook Pixel, and various advertising networks, allowing for streamlined analysis of all types of traffic, whether paid or organic. With its sophisticated attribution engine, AnyTrack efficiently directs conversion information throughout your marketing tools, enabling you to maximize the impact of your multi-channel marketing efforts, create targeted remarketing audiences, and confidently expand your campaigns to drive better results. This seamless integration empowers businesses to make data-driven decisions and optimize their marketing strategies effectively.

iSpionage serves as a powerful platform for competitive research and monitoring tailored for digital marketers aiming to enhance their standing in the search marketing arena. Over 35,000 clients have leveraged iSpionage to elevate their SEO and SEM efforts. Its distinctive features enable users to visualize the PPC buyer's journey from initial clicks to final conversions, monitor competitors' offers through landing page intelligence, and track global SEO rankings, among other capabilities. Experience the advantages firsthand. iSpionage offers comprehensive landing page surveillance, website monitoring, and competitive keyword research for marketing teams striving for an edge and keen on observing their leading rivals closely. Additionally, it provides insights into local paid search ad campaigns across various countries, benchmarks of impression share at both local and national levels, and a custom Users’ Journey report that traces ads, keywords, and landing pages. Users can also benefit from monitoring keyword search rankings on platforms like Google and Bing, conducting competitive analysis, and utilizing interactive share of voice tools, while also identifying gaps in content strategy. The platform stands out for its ability to adapt to the evolving needs of digital marketers.

We offer agencies powerful tools to manage their PPC spend. Never worry again about over/underspend or pacing. Our apps are built on top of Shape's platform and focus on what we know best, budgeting and APIs. Our algorithm will help you keep your ad spend in line with your performance goals. Budget analysis to help you find and capitalize on missed opportunities. A centralized, simple-to-use marketing API allows you to build powerful tools. Digital marketers are too busy manually managing ad spending, according to our opinion. You can organize campaign spend across channels into custom funds that fit your strategy and needs. Your team will have a trusted resource to access detailed information about any budget. You can manage campaigns with recurring monthly spending targets as well as limited-time promotions just as easily. Get flexible spend alerts that let you know when to take action, and our unique automated solutions take care of the rest.

Imagine having the ability to suspend your advertising campaigns whenever it rains or setting a lifetime budget for a campaign in Google Ads. Wouldn’t it be ideal if your campaigns could automatically pause themselves whenever your landing pages malfunction? You can refer to these features as 'IfThens.' They function like miniature robots that manage your campaign settings. Just select one, set it up, apply it to your campaign, and you can step back. Your IfThen will diligently track conditions for you and implement changes to your campaign as specified. It truly feels like magic. A digital marketing agency with 14 years of experience wished for a solution to import external data into Google Ads to automatically manage client ad campaigns by activating, pausing, and adjusting bids. This idea led to the creation of IfThenAds. Execute campaigns intelligently that adapt to an ever-evolving landscape. Reach your target audience when it matters most and save both time and resources by quickly configuring your settings and letting the system take over. With IfThenAds, campaign management has never been easier or more efficient.

Leadtosale offers a tracking solution to lead generation dependent businesses. - You are looking for a way of tracking customers' on-site activities in the tools they use such as Google Analytics, Facebook Ads, and HubSpot. - They want to expand their tracking to include phone leads, attributed back web sessions. - Close the loop with CRM integrations that send revenue data back into their online marketing tools, when leads convert to sales. Leadtosale will take your conversion tracking to the next stage.

Aori offers a comprehensive suite of tools designed to empower marketers in mastering Google and Microsoft Ads, providing innovative solutions for crafting high-impact campaigns that yield superior results. Among its features, the SEM Tool enables the swift creation of Single Keyword Ad Group (SKAG) and Single Theme Ad Group (STAG) campaigns for both platforms, streamlining the process far more efficiently than traditional editors or web interfaces while utilizing established structures to enhance performance and simplify ongoing management. Moreover, the Microsoft Advertising SKAGs Tool seamlessly integrates with Microsoft Advertising, allowing users to develop SKAG campaigns without the need for data exports from Google. The Budget Manager feature delivers a consolidated view of campaign effectiveness, ensures adherence to predefined budgets, automates crucial tasks to avoid overspending or underspending, and reallocates funds to high-performing campaigns within the Aori framework. Additionally, the Ecom Tool expands these functionalities specifically for ecommerce advertising, ensuring that online retailers can maximize their advertising potential effectively. With these tools, Aori not only simplifies ad management but also significantly boosts the efficiency of marketing efforts.

Consolidate all your information in a single location for convenience. The platform allows for seamless integration with numerous leading ad networks and call tracking systems. You can create customized layouts and automate the delivery process effortlessly. Link various popular sources of PPC, Native, Social, and Call Tracking with direct API connections. Additionally, the system supports custom data imports, providing flexibility in how you manage your data. You can enhance the visual appeal of your reports using charts, tables, images, and numerical data. Easily drag and drop modules into your chosen template, and further personalize these modules through a wide array of settings. Reports can be published automatically in multiple popular formats, ensuring accessibility and usability. Quantify stands out as a favored business intelligence and data aggregation tool tailored for digital marketing agencies and professionals in paid search. It provides a complimentary 14-day trial with no obligations, allowing potential users to explore its capabilities. Our clientele consists of curious, self-motivated individuals who are encouraged to conduct their evaluations independently. Go ahead and create striking data visualizations that exceed your expectations. During the trial period, users have access to all features, enabling a comprehensive experience of the platform's full functionality. This trial not only highlights the potential of the software but also empowers users to maximize their data-driven decisions.

Machine Learning can help you increase your profits. Amazon Sponsored Campaigns: Performance, Control and Time-Saving Sales Growth: +25% (same ACOS). Simple use: 15 hours/week saved. Insights: For each search term, ASIN, country. Trusted third party: Share sensitive information with M19. Our technology is for Vendors, Sellers, and Agencies. Sellers. Self-service platform to grow your e-retail business. Vendors. All-in-one platform to manage your brand and perform on Amazon Agencies. Technology and support team available to work with you to help brand partners on Amazon. M19 AI is available on all Amazon marketplaces around the world and does not require any language. M19 AI empowers sellers and brands to stand out on Amazon through Artificial Intelligence. Our AdTech and Machine learning veterans regularly update the M19 machine learning algorithms. To provide more value and accuracy for our clients, we are constantly improving all M19 prediction models.

SEISO ha identificado optimizaciones de alto valor que permiten a los equipos de marketing gestionar sus cuentas de manera más eficiente, ahorrando tiempo en el proceso. Cada mes, miles de usuarios alrededor del mundo aprueban y utilizan esta herramienta. Empresas de diversas dimensiones y sectores implementan SEISO regularmente para potenciar los resultados de sus campañas en Google Ads y facilitar la priorización de las actividades de sus equipos de marketing. Los usuarios de SEISO abarcan un amplio espectro, que incluye desde vendedores en línea hasta generadores de leads, medios de comunicación y redes de franquicias. Actuando como una herramienta de auditoría para campañas de Google Ads, SEISO ofrece, en solo tres clics, una auditoría integral enviada por correo electrónico que permite identificar el rendimiento de tus resultados en AdWords. Cada mes, los usuarios reciben un nuevo informe que les ayuda a llevar a cabo una mejora continua en sus inversiones en marketing en buscadores. Esta capacidad de análisis y optimización se ha convertido en un elemento esencial para aquellas empresas que buscan mantenerse competitivas en un entorno digital en constante evolución.

UltraGranular enhances the granularity of your existing PPC search ad campaigns, making it enjoyable and efficient to review search terms and identify negative keywords. This optimization typically leads to improved click-through rates (CTR) and conversion rates. Users often discover additional negative keywords well over a year after they begin utilizing our platform. Beyond merely identifying negative keywords, UltraGranular also offers suggestions for callout ad extensions and sitelinks that can help elevate CTR. Once negative keywords are identified, PPC agencies and campaign managers can effortlessly create professional PDF reports for their clients, detailing the work completed along with projected savings and optimization percentages. Notably, there is a free version available that requires no signup, and all pro accounts include a complimentary trial period for users to explore the tool's capabilities. This makes it a versatile option for anyone looking to enhance their PPC efforts.

NinjaSEM allows you to manage your PPC campaigns and launch them. NinjaSEM can help you generate a lot of new keywords. Get access to 37+ apps starting at $14.99 per user.

Retreaver, a cloud-based call centre solution, tracks, tags and routes calls to specific departments or agents. We help marketers, agencies, and brands analyze inbound calls, manage caller profiles and dynamically route calls. We also track conversions, analyze ROI, and generate reports. You can personalize customer experiences, reduce call times, and improve customer satisfaction by leveraging powerful CRM databases and real-time tracking. Retreaver allows you to create your own call data properties using custom tags. These tags are associated with a number or a phone call, giving you greater control over your campaigns. We can pass these savings to you by optimizing our operating expenses. We do not have any monthly contracts and offer competitive pricing for our clients. Contact us for a quote.

Kliken simplifies the process of marketing your business to online shoppers who are genuinely interested, enabling you to drive more traffic, generate more leads, and ultimately increase sales for your company. Recognized as one of the fastest-growing companies in the United States, Kliken proudly made the 2021 Inc. 5000 list. With flexible budget options tailored to your business requirements, you can easily create and manage multiple campaigns for a nominal fee. Regardless of your marketing experience, you can immediately begin to expand your business through their automated solutions. Design campaigns that strategically allocate your budget toward attracting visitors who are most likely to convert. Keep track of essential metrics to enhance your understanding of how your campaigns perform and optimize your return on ad spend. Whether your offerings consist of products or services, Kliken ensures your business reaches the appropriate audience. Leverage the right marketing tools to elevate your business presence effectively. With Kliken, you have the potential to transform your marketing strategy into a powerful asset for growth.

Sharp tools for your Amazon business. You can increase your sales and outperform the competition. High-volume search terms can improve your listing visibility. It's a simple tool for keyword research. Semrush provides volume data for your search. Help your customers find and contact you! Audit tool to improve visibility, CTR, sales, and sales of your product pages. Make sure you are following the Style Guide and Amazon Guidelines. Correct content errors and incomplete listings. Get new ideas and best practices. Analytics tool for Amazon businesses. Compare ASINs' potential reach in different channels. Find the most profitable traffic channels. Find out the tactics of your competitors. You can fine-tune your promotion strategy. Monitor for Amazon sellers Receive instant alerts when something goes wrong Track your product keywords. Monitor price changes and buybox statuses. Get listing hijacker alerts. Amazon listing split-testing tool available for free. Even the smallest changes can make a big difference.

CampaignHero is the software arm at the award-winning digital agency Broadplace. It was created to help SMEs expand their online business. The CampaignHero App makes managing your online advertising accounts on Facebook, Google, and Microsoft easy, efficient, and optimised. The app offers real, useful and actionable tips, tools, and recommendations that will help you boost your campaigns and aid in business growth.

Microsoft Advertising has introduced an innovative platform named the Digital Marketing Center, which is a project from Microsoft Garage. This tool is designed to assist small and medium-sized enterprises in overseeing their digital marketing efforts, encompassing not only Microsoft Advertising but also major advertising and social media platforms such as Google Ads, Facebook, Twitter, and Instagram, thereby streamlining their marketing strategies and enhancing their online presence.