Pharma, marketing and interaction have changed. Media-Soft pioneered the multichannel approach for pharma, and today our solutions all incorporate this approach. Our solutions, including CRM, CLM and rep-triggered emails, doctor portals, webinars, and others, have radically changed the level of interaction with HCPs. Leading analytical firms claim that we can increase your drug's promotion and brand engagement by 42% in just two cycles. You can't show a doctor a new presentation or content because you aren't connected to the Internet? The experience shows that sales reps require all the information they need about doctor visits, presentations and more, on their devices. They can access this information in the field even if they are not connected to the internet. You can store all of your information on your device, whether you are using an iPad, Android or Windows. Then, you can sync it with the cloud. CRM is multichannel.