Best Personalization Software for Progress DataDirect

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Businesses struggle to find answers as data volumes increase faster than ever. Teradata Vantage™, solves this problem. Vantage uses 100 per cent of the data available to uncover real-time intelligence at scale. This is the new era in Pervasive Data Intelligence. All data across the organization is available in one place. You can access it whenever you need it using preferred languages and tools. Start small and scale up compute or storage to areas that have an impact on modern architecture. Vantage unifies analytics and data lakes in the cloud to enable business intelligence. Data is growing. Business intelligence is becoming more important. Four key issues that can lead to frustration when using existing data analysis platforms include: Lack of the right tools and supportive environment required to achieve quality results. Organizations don't allow or give proper access to the tools they need. It is difficult to prepare data.