Best Performance Marketing Tools for Google Ads

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams. Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills. Contact center features include a browser-based softphone and smart routing options.

Since many years, we have been involved in affiliate marketing. We have created many tools to assist our former employer, including conversion tracking, data reporting, affiliate link testing and automation of content sorting through algorithms. We finally created an integration that links our affiliate conversion data to Google Analytics in January 2017. Wecantrack was founded in January 2019 by two affiliates who saw the potential of this tool and more integrations. We can track is our passion and we are happy to help clients set up conversion tracking. With so many restrictions and increased competition, affiliate marketing is becoming more difficult every year. However, it is essential to be able monitor every channel and element of a website.

Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab serves as an ad tracking software, benefiting affiliate marketers and media buyers in monitoring their marketing performance across multiple channels. Enjoy seamless integration with popular advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank, facilitated through API connections. Benefit from seamless server-to-server (S2S) integrations with over 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and many more. Harness the capabilities of CPV Lab's affiliate link tracker to simplify your marketing operations: Consolidate all campaign data into a single dashboard for easy access. Conduct split testing on your offers and landing pages. Employ multivariate testing of your landing pages using MV Lab. Access cost and conversion information conveniently in one location. Utilize cookieless tracking through direct tracking methods. Leverage the power of data analytics to optimize your campaigns and maximize return on investment (ROI). Detect and filter out fraudulent activities with dedicated Bot and Proxy filtering . Choose between self-hosted or cloud-based tracker

All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.

AdsBridge serves as a top-tier self-hosted tracker and TDS solution tailored for affiliate marketing professionals, enabling them to monitor and enhance the effectiveness of their advertising initiatives. By employing a robust AI-driven traffic distribution system, it identifies the most lucrative offers and directs traffic accordingly to maximize returns. Key features of AdsBridge include: - Seamless tracking without redirects, specifically for campaigns run on platforms like Facebook and AdWords; - Complimentary SSL certificates for domains purchased through AdsBridge, along with the flexibility to integrate your own SSL-secured domains; - Simplified traffic monetization that allows users to capitalize on their traffic with just a single click; - Push notifications for landing pages, designed to gather subscribers for future monetization opportunities; - SmartOffers, a feature that assists users in selecting from a range of affiliate network offers when in doubt. Additionally, AdsBridge boasts an advanced bot filter, a landing page editor equipped with various templates and HTML access, automated path and rule optimization, thorough split-testing capabilities, and comprehensive statistical insights. The dedicated support team is always available to address inquiries and assist with configuration. Overall, AdsBridge stands out as a powerful tool for those looking to refine their affiliate marketing strategies.

Skro is an easy-to use cloud-hosted, cloud-hosted affiliate campaign tracking and analytics platform. This tracker allows media buyers and affiliate marketers to track the progress of their online campaigns. The Skro platform allows our customers to make online campaigns more profitable and efficient by analysing ad-related data, and then optimizing the campaign by addressing them in a most effective manner. Skro gives media buyers, affiliates, and agencies access to: - Real-time stats - 3-dimensional reports - Cookieless tracking (direct track with LP Pixel) - Multi-cost and payout tracking - Data tables customization - 32 data metrics - Reports in 15 currencies - Free onboard - Multi-user access - Free SSL for custom domains - Pre-filled templates to help you find traffic sources and affiliate networks - Integration of the Facebook Conversion API - Shopify Integration Get started with Skro today to improve the performance of your marketing campaigns.

Paragone is a performance marketing platform focusing on the ever-growing space of paid social media. Adopting and optimizing a real cross-channel advertising strategy in both B2C and B2B companies is a key to success for new-gen digital marketers. We help companies efficiently maximize reach and optimize revenue through actionable analytics and campaign automation tools.

Ultimate advertising tracker designed for media buyers and publishers. Optimize, control, and protect your traffic. Focus on scaling up and generating profit. The ideal ad tracker for media buyers and publishers, allowing traffic optimization, management, and protection. Focus on expanding and increasing profits. Keitaro helps media buyers and publishers elevate their campaigns. It enables traffic optimization, control, and security for optimal results. Real-time data and conversion tracking allows for instant adjustments to improve performance. High-quality reports offer detailed insights for informed, data-based decisions.

Squaredance is an affiliate marketplace that helps DTC brands grow their sales and attract new customers. We provide a complete solution that will power digital marketers' needs. Connect your digital store, launch unlimited campaign, match with media experts, attribute, track performance, optimize campaigns. Plus, you only pay for sales. No hidden fees or monthly contracts. - A Partner Marketing Platform for DTC Brands that use Shopify - Allows you to work with experts media buyers, publishers, and creators on your next campaign to drive sales Only pay for sales It is free of monthly fees and contracts. Its dashboard allows you to track every campaign, channel and partner as well as every sale. - Prospect, onboard, and launch campaigns using machine learning Native messaging platform to make it easy to communicate with potential affiliate partners

Easily generate reports and keep them updated automatically in Google Sheets. Seamlessly pull data from platforms like Google Ads, Facebook, Google Analytics, Google DV360, Google Search Console, DCM, Microsoft Advertising, Criteo, YouTube, and BigQuery. Rest assured, DataSlayer does not have access to your Google Sheets data or any other personal information on your device or cloud. All your spreadsheet and API details are securely stored on Google servers, with no data being passed or retained by DataSlayer. The Enterprise plan of Dataslayer offers a dedicated Account Manager who possesses expertise in performance marketing. With Dataslayer for Google Sheets, you can effortlessly import campaign data from various sources including Facebook, TikTok, Bing, Google Ads, DV360, Google Analytics, and beyond. Obtain your data in just minutes, automate your reporting processes, and start reclaiming valuable time for other tasks. This streamlined approach not only enhances efficiency but also allows for more strategic decision-making based on real-time insights.

Phonexa, an all-in one marketing software, has eight products that cover calls, leads and clicks, emails, SMSs, and much more. The company provides services to D2C businesses with high volumes of consumer traffic. Financial services, insurance, home service, legal, realty, and healthcare are all industries. Phonexa is a tracking software that can be used for performance, partner and affiliate marketing. The Phonexa Suite provides the underlying technology that helps performance marketing teams to drive ROI for brands through affiliate, partner and paid channels. Phonexa prioritizes results-based marketing for customer interactions such as clicks, phone calls, form submissions and website behavior. The Phonexa Suite is a single operating system that gives D2C publishers and networks, as well as brands and agencies, unprecedented control over campaigns. It also eliminates the lack of transparency in lead generation and automates processes. The Phonexa Suite

Ad fraud consumes 20% of global advertising budget. Our fraud tool is easy to use and allows you to spend more time optimizing campaigns than fighting fraud. Block ad fraud in your network traffic or campaign campaigns by identifying and blocking it. Protect your brand and bottom line. Our dashboard scores your workflow and suggests next steps. Find out where your data comes from and what could be causing it to be fraudulent. Protect your brand from fraudsters.

MindMatch effectively distributes your job listings across over 50 job boards and strategically targets suitable candidates on social media and various websites with its advanced advertising engine. You just need to upload your job postings to MindMatch, and the system will take care of disseminating them throughout the internet. Based on your recruitment requirements, we assist you in determining an appropriate initial budget applicable to all your job postings. Regardless of the channels used, all applicants are funneled through MindMatch, enabling you to screen them effortlessly or forward their information to your applicant tracking system (ATS). By leveraging performance marketing, you can access a wide range of job seekers from both active and passive channels. You have the flexibility to control which positions are promoted at any time by simply adjusting their status to active or inactive. Additionally, our analytics dashboard provides valuable insights into your job postings' performance, detailing metrics such as views, cost per application, and conversion rates. With the utilization of both active and passive channels, MindMatch significantly enhances the visibility of your job offerings, attracting a greater number of applicants and improving your overall hiring success. This comprehensive approach not only streamlines your recruitment process but also optimizes your reach in the competitive job market.

Super Affiliate AI is an innovative tool that harnesses the power of artificial intelligence to assist users in crafting effective affiliate marketing campaigns rapidly. Users can select from a vast library of more than 3,000 prompts, enabling the creation of personalized landing pages, email sequences, YouTube ad scripts, and much more. Furthermore, the platform allows precise targeting of campaigns to specific demographics and interests while providing robust tracking capabilities to assess performance and optimize strategies. This tool is ideal for affiliate marketers at any stage of their journey, catering to both novices and seasoned experts alike. Its user-friendly interface, affordability, and 30-day money-back guarantee make it an attractive choice for many. In addition to its campaign creation features, Super Affiliate AI stands out by continuously updating its prompt library to keep content fresh and relevant for users. With these advantages, marketers can enhance their outreach and effectiveness in the competitive world of affiliate marketing.

MarinOne addresses the hurdles encountered by contemporary digital marketers. By integrating search, social media, and eCommerce advertising within one cohesive platform, MarinOne empowers advertisers to enhance their digital campaign outcomes through a unified customer perspective. Given the competitive nature of platforms like Google, Facebook, and Amazon, they are unlikely to assist in optimizing your advertising efforts across diverse channels. For performance marketers, leveraging their own data stands as the most potent strategy. MarinOne is specifically crafted to fully utilize all accessible data sources, including your CRM, data warehouses, publisher insights, and additional external signals. It synchronizes ad campaigns across various publishers, enabling you to optimize your spending distribution while evaluating the interdependencies of each channel. This capability serves as a key differentiator for today’s performance marketers. Furthermore, MarinOne enhances the functionality of publisher tools, effectively amplifying campaigns to boost overall performance outcomes. By doing so, it ensures that marketers can navigate the complexities of digital advertising with greater efficiency.