Best Partner Relationship Management (PRM) Software in the UK

Clazar is the modern Cloud Sales Acceleration Platform designed for cloud Go-to-Market teams looking to unlock faster growth through AWS, Microsoft Azure, and Google Cloud marketplaces. Built to simplify and scale marketplace revenue, Clazar brings every step of the cloud commerce journey into a single unified system, from marketplace listing creation and offer management to co-selling execution, usage metering, invoicing, and revenue reconciliation. Cloud GTM teams can operationalize marketplace deals with zero manual overhead while accelerating sales cycles and improving financial accuracy. Clazar integrates seamlessly with Salesforce and HubSpot, allowing sales, partnerships, RevOps, and finance teams to manage marketplace and co-sell motions directly within their existing workflows. ISVs can quickly publish listings, generate private offers in minutes, automate approvals and governance processes, and manage contracts end-to-end without jumping between disconnected tools. With real-time dashboards and analytics, revenue teams gain complete visibility into pipeline performance, billing status, payouts, and cash flow across every cloud marketplace channel. Enterprise-ready by design, Clazar offers robust governance controls, industry-leading security compliance, and a powerful embedded automation builder to help organizations scale marketplace operations efficiently and confidently. Trusted by 300+ high-growth companies, including Pinecone, Perplexity, Confluent, Supabase, and Secureframe, Clazar is the platform powering the next generation of cloud marketplace success.

Channeltivity is the best PRM solution for tech companies. A single, powerful Partner Portal simplifies deal registration, MDF request management, channel lead management, training and Salesforce.com connectivity. You can now spend your time creating meaningful connections with partners and delivering exactly what they need. Channeltivity is simple to use and quick to set up. It empowers you and all your partners with the right tools and resources to grow your channel. Channeltivity Salesforce Edition gives your channel program a powerful PRM. It also provides real-time visibility for your entire organization through Salesforce.com. Channeltivity's seamless data flow gives finance access MDF data and direct sales full visibility of customers, ensuring that everyone has the data they need where they are most comfortable. Channeltivity HubSpot Edition provides real-time visibility into your partner pipeline to your entire company.

Strong partnerships are essential for successful channel sales. To reduce obstacles, it’s important to offer sales materials, tools, and experiences that your partners will appreciate. Our Partner Relationship Management (PRM) software enables you to: - Expedite the onboarding process for new partners - Stimulate demand within your channel - Support partners throughout the entire sales cycle, from lead generation to cash collection - Offer immediate assistance and insights - Tailor the partner experience easily with simple clicks instead of complex coding By utilizing our software, you can foster deeper connections with your partners and enhance their overall experience.

Kademi helps companies transform transactional relationships into long-term, valued partnerships by onboarding partners and incentivizing growth. Discover the powerful features of Kademi's all in one PRM Software, which customers use to create highly successful channel partner solutions. Manage all aspects of the partner lifecycle, including onboarding, automating engagement and targeting, as well as managing data. Tools to reward loyalty and sales growth, calculate payouts, motivate sales targets and incentivize partners. Kademi's eCommerce capabilities allow you to sell product online and set up workflows for collecting payments. You can share enablement resources, create targeted online training courses, and reward training results. Find out why Kademi's partner management software is so popular with companies around the world.

Labra offers an AI-powered solution for businesses in the cloud ecosystem, enabling rapid go-to-market deployment with minimal engineering effort. The platform automates key aspects of the GTM process, such as listing solutions on major cloud marketplaces (AWS, Azure, Google Cloud), co-selling, and CRM synchronization. Labra reduces manual work and internal bottlenecks, helping sales teams close deals faster and increase revenue. It also empowers businesses to form stronger partnerships with cloud providers and channel partners, enhancing visibility and generating more qualified opportunities for sustained growth. By providing a centralized platform for GTM activities, Labra helps businesses manage relationships, streamline communication, and optimize performance. The system's ability to integrate seamlessly with existing tools further reduces the complexity of managing cloud sales and marketing efforts.

Grow your business by building your own affiliate marketing program with Tapfiliate. Tapfiliate is a comprehensive, cloud-based affiliate tracking platform built specifically for e-commerce brands, SaaS companies, and subscription services. It empowers you to turn your loyal customers and industry influencers into powerful brand ambassadors. Whether you are launching your first referral program or migrating a network of thousands of affiliates, Tapfiliate gives you the tools to automate workflows, track performance in real-time, and scale your revenue. The best part? We don't have a Success Fee (% of sales). Unlike traditional affiliate networks that take a cut of every single transaction, Tapfiliate operates on a predictable subscription model. This means you keep 100% of the sales your affiliates generate. Furthermore, the platform is remarkably easy to use. Thanks to our direct, plug-and-play integrations with over 30 popular platforms—including Shopify, WooCommerce, Stripe, Memberful, and WordPress—it takes only 30 minutes to set up your entire program. No extensive coding or developer resources are required. Key Features: Zero Success Fees: Keep all your profits with our flat-rate subscription pricing. Rapid Setup: Extremely easy to use; get up and running in just 30 minutes with 1-click integrations. Flexible Commissions: Set up percentage-based, flat-rate, recurring, or lifetime commissions. Reward top performers with performance-based bonuses. White-Label Branding: Keep your brand front and center with a custom domain and matching portal colors. Real-Time Reporting: Make data-driven decisions using our comprehensive tracking dashboard. Asset Management: Provide affiliates with banners, links, and customized coupon codes directly in their portal

Introw is a next-generation PRM platform designed to help B2B companies launch partner portals directly on top of their existing CRM systems, including HubSpot and Salesforce. It is built for speed, ease of use, and automation, enabling organizations to streamline partner engagement without lengthy implementation processes. Introw provides key capabilities such as: ✔ CRM-integrated lead & deal sharing flows with AI-driven channel conflict resolution ✔ Content enablement and tracking ✔ AI-powered support agent for partner assistance ✔ AI-enabled learning management system (LMS) ✔ Off-portal engagement via smart nudges through email and Slack Introw focuses on meeting partners where they already work, ensuring high adoption and efficient collaboration. The platform is designed to simplify partner management while maintaining a seamless connection to core CRM data.

Impartner unlocks the potential of your partner ecosystem by helping you Manage, Optimize and Accelerate every step of the partner journey. Our platform supports industry-leading global enterprises, including several CRN 5-S Award-winning channel programs and designated Chief Partner Officers. At Impartner, you can be confident in knowing that not only are your business needs being supported by our innovative solutions but that you are also in excellent company.

Journeybee is an innovative PRM platform powered by AI, specifically created to enhance B2B partnerships and improve market entry strategies. It provides a comprehensive partner portal that simplifies processes such as onboarding, deal registration, lead management, and communication, ultimately aiming to decrease administrative burdens and boost revenue growth. Key features include automated lead capture and distribution, intelligent partner matching, multi-touch attribution, and smooth integration with CRM systems, which empower teams to work together efficiently and monitor performance in real time. The platform is designed to accommodate a range of go-to-market roles, such as partner managers, sales personnel, and marketing teams, offering essential tools for co-selling, partner enablement, and ecosystem analytics. Additionally, Journeybee prioritizes adaptability and scalability, making it an ideal choice for organizations looking to refine their partner ecosystems and foster long-term growth. By leveraging cutting-edge technology, Journeybee not only streamlines operations but also maximizes the potential of B2B collaborations.

Zomentum is a sales acceleration platform that is exclusively designed for IT Partners. It combines pipeline management and proposal and quote builders, sales automation, reporting & analytics, and reporting & analysis to enable frictionless MSP sales. Zomentum makes it easy to create documents 70% faster, increase deal values by 600%, and convert more often. Today, Zomentum is used by thousands of MSPs to increase revenue, reduce sales cycles, and simplify buying. Our customers have generated close to $100M in revenues. Our mission is to build a trusted network of IT partners, revolutionizing the IT purchasing process for small and medium-sized businesses around the world.

Channelscaler, born from the union of Channel Mechanics and Allbound, is redefining partner relationship management and channel automation for the modern B2B ecosystem. The platform provides a comprehensive suite of modules including deal registration software, content management, training and enablement, lead distribution, renewals, and partner performance reporting. Its modular approach ensures flexibility, allowing businesses to adopt what they need today and expand as their programs grow, without unnecessary cost or complexity. By centralizing data from CRMs and other GTM systems, Channelscaler gives channel leaders real-time insights into partner engagement, ROI, and performance trends. Designed by channel experts, it eliminates friction in the partner journey, ensuring easier collaboration, faster deal cycles, and stronger program adoption. Customers benefit from intuitive partner portals, automated workflows, and incentive programs that reward loyalty and accelerate sales. With global brands already relying on its technology, Channelscaler has proven its ability to deliver measurable growth at scale. At its core, the platform is about building confidence and clarity into channel strategy while keeping ease of use at the forefront.

The Trackier Performance Marketing Platform (formerly known as vNative), allows you to automate, measure, optimize, and optimize all your marketing campaigns, publishers, advertisers, creatives, and conversions from one place.

EDI is important to your business, but what if you don't want to become an EDI expert (or hire one)? There is a better way. SPS Commerce Fulfillment is a full-service EDI solution that delivers proven technology AND hundreds of EDI experts. Every day, we set up, monitor and ensure that EDI is flowing for tens of thousands of customers across the globe. If a trading partner changes anything, we make any needed changes, contacting them if needed.

The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.

Bridge from Mindmatrix is an advanced platform combining PRM and partner marketing functionalities, tailored to engage and enable channel partners effectively. The platform allows businesses to streamline everything from partner recruitment and training to incentive management and co-branded asset creation. It provides a collaborative environment for vendors and partners to align marketing efforts, drive sales, and ensure performance visibility through comprehensive reporting. Mindmatrix’s Bridge platform uniquely integrates sales, marketing, and service experiences, optimizing the entire partner ecosystem with automated support, ROI measurement, and global concierge services.

Unifyr is an AI-powered partner relationship management platform built to optimize channel partnerships and ecosystem growth. It allows businesses to co-sell and co-market with partners while maintaining full visibility into shared pipelines and deal registration. The platform includes agentic AI features, such as onboarding automation, campaign recommendations, and real-time assistance. Unifyr centralizes partner data, enabling teams to manage relationships, track performance, and improve engagement. It offers tools for channel marketing, including customizable content for email and social campaigns. The built-in learning management system helps onboard and train partners with structured courses and certifications. Unifyr also supports channel sales with shared deal tracking and collaboration features. Automation reduces manual work, allowing teams to focus on building strong partner relationships. The platform scales from startups to enterprise-level partner programs. Advanced analytics provide insights into ROI, lead generation, and pipeline contribution. Overall, Unifyr helps organizations grow faster by leveraging partner ecosystems effectively.

NetSuite's Partner Relationship Management (PRM) facilitates an instantaneous exchange of information that improves transparency, strengthens collaboration with partners, and establishes a direct link between them and your business. By leveraging NetSuite, you gain comprehensive oversight of all aspects involved in partner-centric sales and marketing, which encompasses collaborative marketing efforts, lead tracking, sales predictions, management of the sales pipeline, order fulfillment, and the administration of partner commissions and royalties. The CRM-PRM integration provided by NetSuite empowers you to implement a successful channel strategy while also achieving significant advantages in increasing revenue, extending market reach, and enhancing your offerings. This holistic approach ensures that your partnerships are effectively managed and optimized for mutual growth and success.

IBM® Sterling Partner Engagement Manager streamlines the onboarding process for new partners and enhances the management of current partnerships, significantly reducing time and resource expenditure. By automating the onboarding tasks, this tool minimizes the risk of expensive manual errors and boosts overall efficiency, allowing partners to independently manage their own information. From IBM’s perspective, forming a partnership involves three key aspects: implementing onboarding activities for both new and existing partners, maintaining an ongoing relationship through a "continuous-touch" methodology, and equipping both line-of-business and partner personnel with self-service tools to reduce dependency on support. To gain insight into how IBM addresses the challenges of onboarding, explore the features and architecture of PEM in this detailed technical overview of IBM Sterling Partner Engagement. Additionally, this system enables centralized management of contact and certificate information, thereby eliminating repetitive manual tasks and utilizing progress dashboards to track activity effectively, ensuring a smoother partnership experience.

TraceLink stands out as the premier digital platform provider in the life sciences supply chain, uniting countless pharmaceutical and healthcare entities to enhance patient outcomes. With its innovative digital solutions, TraceLink ensures that all stakeholders within the pharmaceutical ecosystem possess the precision, agility, and visibility needed to succeed in an environment where unexpected occurrences and operational challenges have become commonplace. This commitment not only fosters collaboration but also drives advancements that ultimately benefit patients everywhere.

A beautiful, mobile-responsive portal for partners that allows them to navigate through your channel programs, quickly find the content, campaigns, and programs they are eligible for. A complete set of do-it-yourself tools allows you to manage content, campaigns, and applications across different user groups, types, languages, regions, and territories. Use these user-friendly tools to create mobile-responsive content. Dynamically update, manage, and distribute content to your partners. Track and promote your channel programs. Create "Market-To" campaigns that are partner-facing. These can be used to reach new potential partners for recruitment efforts, or existing partners to inform them about new programs, events, or other portal offerings. To communicate with existing or new partners, use all campaign tactics (emails, events, microsites etc ).

You can scale your business by transparently integrating your products and services with the associated partners, customers and partners in epilot. We bridge the gap between modern customer interaction, efficient process and collaboration management, and modern customer interaction. No matter how complex your products or services are, epilot can simplify them and provide more transparency for your customers and employees. epilot is modular in structure. You can decide which solutions are best for you. At the customer interface, epilot allows you to digitally record your inquiries and sell your products or services online. All this without any programming knowledge. Transparent 360deg views support customer retention and the exploitation untapped revenue potential. An automated workflow management system allows you to collaborate with your partners more efficiently and helps you manage your processes more efficiently.

Channel Fusion serves as a comprehensive modular platform for channel marketing, effectively consolidating all facets of co-marketing and partner interactions into a unified and scalable framework. It features an intuitive ad builder and an extensive asset library, facilitating efficient co-branding efforts, while also providing co-op fund management tools to allocate, claim, and monitor Marketing Development Funds (MDF) with seamless verification and payment processes. Additionally, the platform supports consumer rebate initiatives by allowing users to create, implement, and reconcile various rebate programs through both self-service and personalized options. Its digital marketing module excels at executing hyper-local campaigns, ensuring adherence to brand guidelines and appropriate content localization via dynamic asset distribution and stringent approval mechanisms. The Enablement Programs effectively equip partners with essential training, comprehensive playbooks, and performance-based incentives, while omnichannel experience tools empower marketers to maintain consistent messaging across diverse touchpoints. Furthermore, all components of the platform are interconnected through user-friendly dashboards and a robust API-first design, enhancing the overall user experience and operational efficiency. This holistic approach not only simplifies the complexities of channel marketing but also fosters stronger relationships between partners and brands.

TradeBeyond enhances the sourcing and product development process by providing improved control and instantaneous data sharing, all while integrating sustainability into every aspect of the supply chain. By removing manual handoffs and unnecessary steps, companies can significantly shorten cycle times, swiftly respond to market trends, and maintain a more efficient supply chain that operates seamlessly across various time zones and regions. This approach not only boosts operational efficiency and delivers ongoing cost savings but also facilitates the rapid and smooth introduction of new product lines and extensions across different sectors. Furthermore, by proactively addressing ESG and sustainability objectives, organizations can map their supply chain networks and achieve complete transparency regarding their suppliers, thereby promoting social and environmental accountability. Our CBX suite includes six interconnected modules that can function together or independently, supporting your ESG efforts and fostering a sustainable supply chain. Ultimately, TradeBeyond empowers companies to meet their business goals while prioritizing responsible practices.

Partnerize is the leader of partnership automation. Partnerize's AI-powered Partnerize Partner Automation Platform simplifies partner management. It also has proprietary AI and machinelearning to help you optimize performance and achieve the best results. More than two dozen awards have been won for the Partnerize platform, including Best Technology at the International Performance Marketing Awards. Partnerize is used by the world's top companies, including 63 of the most prestigious retailers, 12 international airlines and 9 of largest telecoms. Plus, more than 200 global brands rely upon Partnerize to manage and drive more than $6B in partner sales each year and $500M in partner payments.

Easily discover and engage with the companies within your partner ecosystem with just a few clicks. If they haven't joined Crossbeam yet, we'll ensure a smooth onboarding process at no expense to you or them. Bid farewell to spreadsheets and embrace partner intelligence driven by data. Initiate connections with partners and begin account mapping to receive updates about mutual customers, shared pipelines, and additional insights. Leverage your partner ecosystem as a powerful asset to generate new leads, propel opportunities, and finalize deals. Coordinate and communicate your strategies seamlessly through Slack, Salesforce, and the tools you already utilize daily. Enhance your existing sales, marketing, and customer success platforms with valuable partner insights from Crossbeam. Our integration marketplace facilitates the flow of your data to crucial destinations, including ABM tools and ETL pipelines, ensuring it reaches where it can create the most impact. With these capabilities, your partnerships can reach new heights and drive significant business growth.