inClick Ad Server Description
The inClick Ad Server was designed for web site operators and advertising network managers. It simplifies the process of selling and managing advertising inventory via an easy-to use self-service platform. Each deployment is unique. We are aware of this. The inClick Ad Server's basic architecture is built around an object model that can easily be modified to meet specific requirements. This, along the API, allows users modify, customize, or manipulate the ad servers to best suit their needs. Fraud is the biggest threat to any advertising network. These clicks appear to be genuine but they were not from an interested individual. They are generated by a variety of fraudulent methods. We have introduced the Click Definition Service, an exclusive feature of inClick Ad Server, to combat invalid-clicks. Every click is analyzed against a set of definitions, much like an anti-virus scanner.
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