WPLytic Description

WPLytic is a powerful WordPress analytics plugin built for those who want full control over their data and respect user privacy. The plugin is fully self-hosted, ensuring that analytics data never leaves your server, with no reliance on cookies or third-party scripts, making it fully compliant with GDPR, CCPA, and PECR privacy laws. It allows unlimited tracking of pageviews, sessions, events, and conversions, making it suitable for high-traffic sites. Users can customize tracking by creating their own events and tags to monitor interactions like clicks, purchases, and form fills. Additionally, WPLytic features AI-driven insights that help website owners quickly understand their audience and traffic trends. It supports segmentation by user roles or behavior, enabling targeted analysis. Because it does not require cookie banners, it simplifies compliance and enhances user experience. WPLytic stands out as a privacy-first, WordPress-native alternative to mainstream analytics solutions.

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Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.
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Pricing

Pricing Starts At:
$99/year
Free Trial:
Yes

Integrations

View Integrations

Reviews - 1 Verified Review

Total
ease
features
design
support
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Company Details

Company:
WPLytic
Year Founded:
2022
Headquarters:
Romania
Website:
wplytic.com

Media

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Business Hours

WPLytic Features and Options

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

WPLytic User Reviews

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  • Name: Dusan K.
    Job Title: Project Manager
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: Administrator
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Easy to use Wordpress analytics tool

    Date: Jul 26 2025

    Summary: Highly recommend. I got quick replies from support, and the tool works exactly as expected. It's easy to set up, the dashboard is clear and useful, and the AI feature gives quick insights.

    Positive: Very simple to install and use. You get a nice, customizable dashboard that you can adjust to fit your needs. It also has AI integrated, which you can use to get information about your visitors quickly. GDPR friendly too.

    Negative: Setting tracking events could be made simpler, but still even for a non technical person, is not that difficult (just takes some time to configure everything properly)

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