WO Analytics Description
Media companies have difficulty gaining actionable insights from complex data that is scattered across multiple departments and systems. Analysis can be difficult due to excessively complex reporting, which often leads to lost revenue opportunities. Excel spreadsheets that are prone to errors make it difficult to perform detailed analysis and identify growth opportunities. Third-party business intelligence (BI), tools can also be costly upfront. WO Analytics offers two solutions: Enterprise and Cloud. Both are designed for radio, TV, and network industries. They combine all relevant data from WideOrbit and other third-party systems into a single analytics platform. It is easy for anyone to analyze business performance, spot inefficiencies and identify new revenue opportunities by having a single view across all channels, markets, or platforms.
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