VeraViews Description

VeraViews is an innovative advertising ecosystem that utilizes blockchain technology, centered on its unique Proof of View (PoV) system for identifying ad fraud. By implementing AI and machine learning for automated fraud detection, it effectively identifies invalid impressions and non-human traffic as they occur, utilizing predictive analytics and anomaly detection to safeguard advertising campaigns. The system ensures that all ad impressions are recorded on a secure distributed ledger, which provides an immutable, auditable trail that offers transparent and reliable campaign information for both advertisers and publishers. Furthermore, VeraViews is designed to seamlessly integrate with leading video platforms such as Brightcove and includes a comprehensive advertising solution, featuring a Supply-Side Platform (SSP) and ad exchange. Recently introduced in the UAE under the NextGen FDI initiative, this platform allows brands to connect with entirely verified human audiences through real-time bidding, ensuring the integrity and effectiveness of their advertising efforts while fostering trust in the digital advertising ecosystem. As a result, VeraViews not only enhances campaign performance but also promotes accountability in advertising practices.

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Company Details

Company:
VeraViews
Year Founded:
2017
Headquarters:
United Arab Emirates
Website:
www.veraviews.com

Media

VeraViews Screenshot 1
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support

VeraViews Features and Options

Click Fraud Software

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

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