TrueROAS Description

TrueROAS is a sophisticated ad tracking and attribution solution powered by AI, specifically designed for ecommerce businesses, enabling merchants to effectively pinpoint and allocate sales to the appropriate advertising channels such as Meta, Google, and TikTok, thereby revealing the true sources of their revenue and enhancing ad expenditure, even amidst the challenges of a cookie-less environment. This tool offers seamless integration with platforms like Shopify and WooCommerce, and also accommodates custom integrations, delivering real-time data and a consolidated dashboard that showcases key performance indicators, lifetime value analysis, creative insights, and return on investment, empowering advertisers to recognize successful campaigns, minimize unnecessary expenses, and base their decisions on precise attribution rather than speculation. By employing cutting-edge AI and machine learning techniques, it accurately connects conversions to individual advertisements, feeds enriched conversion information back to the platforms, and provides rapid insights that drive improved return on ad spend while decreasing the cost per acquisition, all while ensuring compliance with GDPR regulations and prioritizing user privacy. Furthermore, its user-friendly interface ensures that even those without extensive technical knowledge can leverage its capabilities to refine their advertising strategies effectively.

Pricing

Pricing Starts At:
Free
Free Trial:
Yes

Integrations

Reviews

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Company Details

Company:
TrueROAS
Year Founded:
2020
Headquarters:
Sweden
Website:
www.trueroas.com

Media

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Training Videos
Customer Support
Online Support

TrueROAS Features and Options

Marketing Attribution Software

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

TrueROAS User Reviews

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