Swoop Description
Privacy-safe DTC segments and HCP segments with a higher audience quality that drive greater lift than conventional targeting approaches. We don't believe that traditional condition-based segments are appropriate for each therapy and brand. When designing custom audiences, we seek to understand your business goals and challenges. We can help you achieve results, whether you are a market-leader, a newcomer facing adherence issues, or planning to implement a multiproduct strategy. We maintain the highest industry standard of performance indicators, as validated by independent third parties. We will meet or surpass your Audience-Quality (AQ) benchmark if you disclose it upfront. A higher AQ leads to greater engagement, optimized conversion, and ultimately increased script lift. It also boosts therapy adherence, and therefore patient lifetime value. We guarantee 100% compliance with all policies, laws and guidelines.