Kochava
Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention.
Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers.
Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
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New Relic
Around 25 million engineers work across dozens of distinct functions. Engineers are using New Relic as every company is becoming a software company to gather real-time insight and trending data on the performance of their software. This allows them to be more resilient and provide exceptional customer experiences. New Relic is the only platform that offers an all-in one solution. New Relic offers customers a secure cloud for all metrics and events, powerful full-stack analytics tools, and simple, transparent pricing based on usage. New Relic also has curated the largest open source ecosystem in the industry, making it simple for engineers to get started using observability.
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Matomo
Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling.
There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility.
This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.
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UnioAnalytics
UnioAnalytics offers a completely free service for website analytics, providing users with limitless access to all features. Each report generated by UnioAnalytics is delivered in real time, allowing you to monitor the current visitors on your site along with their page views. You can obtain detailed insights about individual visitors and their interactions with your content. With UnioAnalytics, you can access a variety of reports regarding your website's traffic, including metrics on geolocation, browser usage, operating systems, screen sizes, devices, referrers, search engines, social networks, and more. Additionally, you have the ability to filter out any IP addresses you choose from your reports, including common web bots. Furthermore, you can manage an unlimited number of websites under a single account, making it a versatile tool for webmasters. The comprehensive nature of the analytics provided ensures that you have a clear understanding of your audience's behavior.
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