Kochava
Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention.
Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers.
Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
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Semrush
Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.
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Adcities
We make outdoor advertising accessible to everyone by providing brands with all the resources found in digital channels for the outdoor space. Our approach involves data-driven strategies, planning focused on target audiences, completely digital media purchasing, and the ability to measure effectiveness using real-time data analytics. By integrating these elements, we aim to revolutionize the way brands connect with consumers outdoors.
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Everflow
Everflow is the smarter Partner Marketing & Tracking Platform. Manage partners across both mobile and digital environments, track all performance marketing channels, while consolidating your analytics. Everflow provides speed and scale through Google Cloud infrastructure, automated optimization through SmartSwitch, and accessible reports for deep diving into every user's click.
We address several major issues in the industry through:
Scalable Infrastructure built on Google Cloud (Case Study) - The current growth rate for mobile traffic is a 79% increase year-over-year (Ericsson, 2018);
therefore, any platform that wants to handle both mobile and desktop needs the infrastructure to handle this staggering growth in traffic.
Drilling Down on Performance - Modern partners are global and promote through multiple placements or sub-publishers. It’s critical to be able to quickly evaluate performance by each GEO, city, and placement.
Deterministic Fraud Blocking - We let clients to set clear rules about the kinds of traffic that should be considered unnatural, and automatically block any traffic that violates those rules.
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