Scibids Description
As the volume of data increases and the importance of protecting consumer personally identifiable information (PII) escalates, marketers face an ever-growing array of challenges in achieving brand and sales growth efficiently. To tackle these issues, advanced AI-driven decision-making technology designed for scalability is essential. Scibids specializes in marketing AI and currently provides a solution for addressable paid digital media that enhances KPI performance by 30% to 70%, even when campaigns have hit a performance plateau or have stopped scaling. It is imperative for marketers to view AI-driven optimization as a necessity rather than an option. Uniquely, Scibids AI introduces an intelligent interface that integrates seamlessly with demand-side platforms (DSPs) to elevate campaign optimization to new heights. This technology accommodates various formats—ranging from standard and rich IAB display ads to video, native, and audio formats—while also being equipped to optimize a wide array of KPIs, including custom formulas that utilize diverse measurement sources. Additionally, the implementation of such innovative solutions can significantly enhance overall marketing strategies and lead to more effective consumer engagement.
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Scibids Features and Options
Artificial Intelligence Software
PPC Software
Search Engine Marketing (SEM) Software
Scibids User Reviews
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Programmatic Manager Date: Sep 23 2020
Summary: Scibids artificial intelligence optimizes the KPIs of our programmatic campaigns, in addition to facilitating the operation of our campaign management team.
Positive: SciBids Console is very easy to use. Its Artificial Intelligence optimizes the programmatic campaigns by at least 40%.
Negative: The payment process is not yet native to all DSPs.
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