SAN CLM Description
The SAN CLM platform, a Closed Loop Marketing platform, allows you to have a solid understanding of your marketing efforts. This platform's first step is to engage stakeholders for feedback, and evaluate its impact. The Pharmaceutical industry is very interested in closed-loop marketing, and the popularity of PDAs such as tablets has boosted the implementation. The advantages include a personalized and meaningful dialog, greater collaboration, end to end solutions, data analytics and the ability to adjust approaches in real-time. All marketing collaterals are easily accessible and organized for effective meetings with clients. Field force can also create a presentation based on the available collaterals. From mass communication to individual communication - Field forces can make individual decisions.
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