Google AI Studio
Google AI Studio is a user-friendly, web-based workspace that offers a streamlined environment for exploring and applying cutting-edge AI technology. It acts as a powerful launchpad for diving into the latest developments in AI, making complex processes more accessible to developers of all levels.
The platform provides seamless access to Google's advanced Gemini AI models, creating an ideal space for collaboration and experimentation in building next-gen applications. With tools designed for efficient prompt crafting and model interaction, developers can quickly iterate and incorporate complex AI capabilities into their projects. The flexibility of the platform allows developers to explore a wide range of use cases and AI solutions without being constrained by technical limitations.
Google AI Studio goes beyond basic testing by enabling a deeper understanding of model behavior, allowing users to fine-tune and enhance AI performance. This comprehensive platform unlocks the full potential of AI, facilitating innovation and improving efficiency in various fields by lowering the barriers to AI development. By removing complexities, it helps users focus on building impactful solutions faster.
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Evertune
Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search across ChatGPT, AI Overview, AI Mode, Gemini, Claude, Perplexity, Meta, DeepSeek and Copilot.
We're building the first marketing platform for AI search as a channel. We show enterprise brands exactly where they stand when customers discover them through AI — then give them the precise playbook to show up stronger. This is Generative Engine Optimization, also known as AI SEO.
We analyze over one million AI responses monthly per brand. Using applied AI and data science at scale, we give brands statistical confidence in our actionable insights. We decode what gets brands mentioned more and ranked higher, provide reliable brand monitoring and competitive intelligence, then deliver actionable content strategies that move the needle. Our AI SEO and AI search engine optimization tools are built for how LLMs actually work.
Why Leading Enterprise Marketers Choose Evertune:
Data Science at Scale 1M+ monthly custom prompts per brand across all major LLMs for statistically confident brand monitoring and competitive intelligence.
Actionable Strategy, Not Just Dashboards: Specific content, messaging and distribution tactics that increase your AI search visibility.
Dedicated Customer Success: Hands-on training and strategic guidance to turn insights into improved performance in AI search.
Built for AI search as a channel: Organic visibility today, paid advertising and commerce tomorrow.
Proven Leadership: Founded by The Trade Desk veterans who pioneered data-driven digital advertising. Backed by data scientists from OpenAI, Meta and other AI leaders.
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Google Meridian
Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.
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WorkMagic
WorkMagic delivers a triangulated measurement system that enables brands to accurately quantify the incremental lift of every marketing channel. Using automated geo incrementality testing, it creates test and control groups that show the real, causal impact of campaigns—without manual setup or technical overhead. The platform then refines attribution models and MMM using these results, giving brands a precise and trustworthy view of ROI. WorkMagic also measures halo effects across Amazon, retail, and wholesale, helping brands see the full spectrum of influence beyond just DTC. With a 10-minute integration and guided onboarding, companies can launch their first incrementality test within a week. Actionable insights reveal how much to spend daily on each channel, which campaigns deserve more budget, and when diminishing returns kick in. Brands using WorkMagic consistently see improvements in ROAS, MER, and CAC. It’s the measurement system built for modern paid media complexity—and for brands seeking profitable, data-backed growth.
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