Recast Description
Privacy-friendly attribution, modern Bayesian statistics and automated data pipelines can help to reduce wasted marketing spend. Recast clients can increase their blended ROI by 10% in 6 months. This allows for faster and more efficient growth. Recast doesn't use cookie or user-level data. This makes it easy to set up and won't be affected by privacy regulations that may affect other measurement methods. Recast can help you optimize your marketing performance by accurately measuring your marketing's impact in real-time. Recast was designed to assist modern marketers in adjusting spend based upon real-time performance. Confidence intervals are provided for every ROI, saturation curve and time shift estimate. Predicts where the next dollar is most effective, as they are different and more impactful concepts. Recast's fully Bayesian model allows us to incorporate your business context into the code.
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