Parse.ly
Parse.ly measures true attention. It reveals what people will spend their time with, what resonates with them, and what they care about. Parse.ly uses our data to discover what matters to consumers as well as media companies. Parse.ly provides creators, marketers, and developers with the tools to understand and prove content value and deliver relevant content experiences that drive meaningful outcomes. Keep track of your current readership with real-time data. You can use historical analysis to gain a better understanding of the past and plan for the future. Parse.ly offers you all the tools you need, including subscriber tracking, segmentation, and over 30 unique attention metrics. Instead of worrying about whether you are tracking the right things, focus on what you do and how you do it.
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DemandJump
DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results.
Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.
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ICX Media
Through proprietary and patent-pending algorithms. Accurate key demographics include age, gender, location, marital status, ethnicity, income level, general interests, sentiment, affinities, topics, videos viewed, etc. Hot topics, sub-genres and popular categories, as well as sub-categories and genres, are all available. All you need to know: Analyze what's happening and predict the next big thing. Rich Profiles™, which are built audiences, make activation easy. Our pipeline is a great tool when you are creating new content, programming YouTube channels, or working with customers to convert. You can also choose how many audiences you want to profile and activate. This allows you to use our audience intelligence to conduct research, gain customer insights, forecast hot trends, and more.
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Kwanzoo
Kwanzoo dramatically improves top-of-funnel efficiency by sourcing "warm leads" that fit your ICP directly off your website, and real-time intent leads off your website (i.e. in-market buyers, researching products like yours, RIGHT NOW!)
Today’s ABM/Account-based GTM (e.g. 6Sense, Demandbase) and visitor ID tools can only report on the Companies (e.g. HP.com, Cisco.com) visiting a B2B website. Kwanzoo's person-level visitor ID tech goes beyond, to uncover real buyers (e.g. John Doe from Cisco.com) who are visiting with full contact information (their company, title, work email, mobile number, LinkedIn URL, and more).
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