Quantcast Measure Description
Quantcast Measure is an audience intelligence tool that can be used across 100M+ mobile and web destinations. Real-time insights and research into your audience's demographic and psychographic makeup. Discover how your website content is engaging with unique audiences. Your unique audience insights can be used to generate more relevant messaging, ads campaigns, and content. Direct measurement provides nuanced, real time insights into your digital properties. Nielsen ratings and other audience measurement tools rely on panel-based data collection that can provide insights up to months later. Direct measurement provides instantaneous insights in minutes. It's never been easier to understand your audience as they visit your website. It is now easier than ever to understand your audience's buying habits, their preferences for brands, their car choices, and what media they consume outside your site. We see users multiple times per day across more than 100M+ web sites.
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