Quantcast Measure Description

Quantcast Measure is an audience intelligence platform utilized by over 100 million web and mobile sites. It provides immediate insights and research into the demographic and psychographic characteristics of your audience. Discover how distinct audiences interact with the content on your website. Utilize these unique insights to create more targeted messaging, advertising campaigns, and content. With direct measurement, you receive detailed, real-time insights into your digital assets. Unlike many audience measurement tools that depend on panel-based data collection—like Nielsen ratings—that can take months to provide results, direct measurement offers insights almost instantaneously. Gaining an understanding of your audience as they browse your site is now simpler than ever. You can find out what products they purchase, their brand preferences, the types of vehicles they own, the media they engage with outside your platform, and various consumption metrics. With implementation across more than 100 million web destinations, we track user behavior multiple times daily, enabling ongoing improvement of your engagement strategies. This capability to measure audience behavior in real-time significantly enhances the ability to adapt and respond to changing consumer preferences.

Pricing

Pricing Starts At:
Free
Free Version:
Yes

Integrations

Reviews

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Company Details

Company:
Quantcast
Year Founded:
2006
Headquarters:
United States
Website:
www.quantcast.com/products/measure-audience-insights/

Media

Quantcast Measure Screenshot 1
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Webinars
In Person
Training Videos
Customer Support
Business Hours
Online Support

Quantcast Measure Features and Options

Audience Intelligence Platform

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Buyer Intent Data Provider

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

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