Primer Description
Primer serves as a comprehensive art database and client relationship manager (CRM) tailored for galleries, artists, and art collections, enabling the efficient organization and retrieval of artwork, contacts, transactions, and exhibitions.
What sets Primer’s inventory apart is its ability to maintain a detailed record of every interaction with a piece, including the names of those who have shown interest or considered purchasing it; this insight can guide future offerings and strategies.
Additionally, the Contacts feature goes beyond a mere list of names; it serves as a rich repository of existing and prospective clients poised to make their next purchase. Successful dealers and artists take a proactive approach, broadening their clients’ perspectives and delighting them by anticipating their next favorite pieces.
Top professionals harness the various layouts, tools, and search capabilities within Primer to convert contact information into valuable insights that drive improved business outcomes.
With Primer, you can seamlessly manage previews, offers, sales, consignment processes, and much more. This comprehensive approach not only enhances efficiency but also fosters stronger relationships within the art community.
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Primer Features and Options
Art Gallery Software
Primer User Reviews
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Best fine art software with amazing customer service Date: May 23 2020
Summary: Wonderful experience with Primer! Couldn't recommend more highly. The Primer team helped me learn to use their sales tools and are so easy to contact. Super happy with my documents and love online viewing rooms.
Positive: Primer understands the art world and what I need to do to sell more artwork. So easy to make my documents and online viewing rooms look how I want them too. Customer support is incredible, so friendly and knowledgeable. I was very frustrated with the old programs I used, which were clunky and required lots of "work arounds." Grateful to have Primer.
Negative: It takes a couple days to learn how to use the software but they offer personal training sessions and a great help desk. The learning curve seemed very normal for an excellent program like this.
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