Semrush
Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.
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CampaignTrackly
CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions.
Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time.
The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.)
Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors.
Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.
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Rights Cloud
Discover the locations and methods of utilization of your digital brand assets on the web, social media, and e-commerce partner platforms. Content Tracking simplifies the identification of published assets across various websites, highlighting those that have expired or are approaching expiration for efficient management of takedown procedures. This tool also identifies any usage violations related to published assets, particularly when there are missing rights concerning the media across different channels, territories, or timeframes. It performs a match between images and their modified versions against your rights-managed content repository to provide insights into the usage terms associated with the content. Additionally, Content Tracking enables you to analyze trends regarding the popularity of specific content and its distribution, assisting in the formulation of effective content strategies. Furthermore, Rights Cloud offers a highly adaptable framework that allows integration with third-party systems, including DAM, MAM, CMS, PIM, omni-channel commerce solutions, social media distribution platforms, advertising platforms, and more, via its comprehensive open Web services API, making it a versatile solution for managing digital assets. By leveraging these capabilities, organizations can enhance their content management processes and ensure compliance with usage rights.
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Chartbeat
Chartbeat, the content intelligence platform that publishers use, empowers media companies with real-time and historical editorial data across desktop, mobile, and social platforms. Chartbeat is a digital publishing platform that helps organizations understand what keeps people interested in their content. Chartbeat partners with 60+ media brands in 60+ countries. Its real-time and historic dashboards, in-depth headline tests and in-page optimization tools as well as robust reporting help the world's top media organizations to understand, measure and build business value from the attention they receive through written and video content.
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