Permutive Description
Permutive's groundbreaking Audience Activation Platform effectively connects publishers and advertisers in a dynamic advertising landscape. It empowers publishers to monetize their audience data while enabling advertisers to target effectively, all within a framework that prioritizes privacy.
Our data platform for publishers offers two products designed to help you gather, analyze, and activate your data in real-time. After all, you have the deepest insights into your audience. By utilizing Permutive, you can reach more users, expand your segments, and enhance your inventory. Our first-party insights can potentially boost your data-driven advertising revenue by four times. Exclusively tailored for publishers, Permutive employs edge processing technology, which performs calculations on the device that creates the data instead of relying on the cloud, resulting in a faster, more scalable, and privacy-centric platform. This innovative approach not only improves efficiency but also ensures that user data remains protected.
Permutive Alternatives
Admiral
Admiral, an Inc 5000 company, helps online news and media publishers grow visitor relationships and revenue.
Admiral’s Visitor Relationship Management (VRM) platform combines marketing automation, AI, personalization, and an engagement layer to deliver the right offer, at the right time, at every visitor touchpoint. Admiral is 100% performance-based, so publishers have guaranteed net revenue gain.
Admiral VRM delivers:
-Increased revenue via the industry's best adblock recovery tool.
-Offer and grow paid subscriptions and donation campaigns
-Authenticate users via managed registration wall, user accounts, and first-party data sets,
-Grow email newsletter signups, social media follows, and app downloads,
-Admiral is a GDPR and CCPA compliant Consent Management Platform (CMP).
Admiral’s platform offers analytics dashboards, journey builders, and visitor segmentation/ targeting.
Admiral offers a free tag for any publishers to add to their site, it only take 5 minutes. Publishers have immediate access to analytics to view revenue potential. Modules can be easily turned on with no code; implementation is dev-light and quick.
Admiral’s dedicated Customer Love account managers help publishers reach visitor revenue objectives
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Google Cloud BigQuery
BigQuery is a serverless, multicloud data warehouse that makes working with all types of data effortless, allowing you to focus on extracting valuable business insights quickly. As a central component of Google’s data cloud, it streamlines data integration, enables cost-effective and secure scaling of analytics, and offers built-in business intelligence for sharing detailed data insights. With a simple SQL interface, it also supports training and deploying machine learning models, helping to foster data-driven decision-making across your organization. Its robust performance ensures that businesses can handle increasing data volumes with minimal effort, scaling to meet the needs of growing enterprises.
Gemini within BigQuery brings AI-powered tools that enhance collaboration and productivity, such as code recommendations, visual data preparation, and intelligent suggestions aimed at improving efficiency and lowering costs. The platform offers an all-in-one environment with SQL, a notebook, and a natural language-based canvas interface, catering to data professionals of all skill levels. This cohesive workspace simplifies the entire analytics journey, enabling teams to work faster and more efficiently.
Learn more
Anonymised
Anonymised is a data platform that operates without the use of IDs, allowing both publishers and advertisers to effectively understand, reach, and measure their audiences on a large scale while ensuring that personal data remains secure. This platform enhances audience targeting capabilities by granting access to previously unreachable demographics, all while upholding privacy standards. Utilizing detailed audience insights and predictive artificial intelligence, Anonymised assists in discovering potential new customers. Moreover, it provides attribution features through cohort-based data to evaluate post-view conversion rates. With the decline of cookies and increasing privacy concerns, Anonymised emerges as a solution that harmonizes high performance with strict compliance. It serves as a bridge connecting publishers looking to optimize their audience monetization and advertisers striving for improved marketing outcomes. The proprietary technology of Anonymised guarantees scalability, precise targeting, and adherence to privacy regulations. By leveraging cross-publisher audience data, publishers can effectively monetize their entire audience base by targeting all users who have given their consent. This innovative approach not only addresses current market challenges but also sets a new standard for privacy-focused data utilization in advertising.
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InfoSum
InfoSum unlocks data’s unlimited potential. InfoSum uses patented privacy-first technology to connect customer records between companies without sharing data. InfoSum is trusted by customers in financial services, content distribution and connected television as well as gaming, entertainment, and gaming. It seamlessly and compliantly connects customer data to other partners via privacy-safe, permission-controlled data networks.
InfoSum's technology has many uses, from the standard 'data-onboarding" to more complex use cases that allow the creation of own identity platforms, the development and sale of new products and data, and the creation of completely new markets.
InfoSum was established in 2015. InfoSum was founded in 2015. The company is poised to experience exponential growth.
Learn more
Integrations
Company Details
Company:
Permutive
Year Founded:
2014
Headquarters:
United Kingdom
Website:
www.permutive.com
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Permutive Features and Options
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