OpenX Description
At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.
OpenX Alternatives
Kevel
Kevel (previously Adzerk), gives you the APIs to quickly create your own fully-customized advertising server for sponsored listings, native ads, and internal promotions. This will allow you to take back the Internet and generate more online revenue. Our award-winning platform processes over three billion API requests per day and has helped industry leaders such as Yelp, Ticketmaster and others reduce their build times by more that 90%.
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Plaid
Plaid is a global fintech infrastructure platform that enables businesses and consumers to securely connect to financial data and services. Through APIs that connect to more than 12,000 financial institutions across 20+ countries, Plaid operates the world’s largest open banking data network. By removing the complexity of direct bank integrations, Plaid enables developers, financial institutions, and enterprises to build secure, user-friendly, and conversion-optimized financial products. Plaid powers payments, lending, identity verification, fraud prevention, and personal finance applications. Today, more than 100 million people worldwide, including half of U.S. adults, have relied on Plaid through their connections to over 7,000 apps and services. Plaid supports a wide range of industries and financial workflows, including:
Banks & credit unions, Payouts streamline disbursements, and Pay by Bank supports direct consumer-to-business payments for recurring bills, subscriptions, and eCommerce, Mortgages & lending, Government & public sector programs, Property management, Gaming, Crypto & Digital Assets, Business finances, and Wealth Management. Customers include Venmo, Robinhood, Rocket, Carvana, Affirm, Invitation Homes, and many more.
Plaid is built with enterprise-grade encryption, continuous monitoring, and regulatory compliance, including PSD2 in Europe and FCA requirements in the UK. Plaid does not hold funds but enables secure data transfer and payment initiation.
Plaid provides trusted infrastructure across payments, identity verification, fraud prevention, account connectivity, and open banking. With scale, security, and mobile-first design, Plaid helps businesses create seamless and secure financial experiences for millions of consumers worldwide.
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Criteo Commerce Grid
Criteo Commerce Grid stands out as the pioneering SSP specifically designed to link commerce-focused publisher supply with highly qualified demand. By integrating access to premium inventory with vast amounts of real-time commerce insights, Commerce Grid allows buyers to execute curated, performance-driven deals across various formats, including display, video, CTV, and native. Advertisers reap the benefits of deal optimization based on outcomes, clear supply pathways, and effortless activation in their chosen DSPs. For publishers, Commerce Grid enhances yield by combining inventory with data reflecting commerce intent while preserving trust and control. This distinctive blend of high-quality supply, precise audience targeting, and automation empowers marketers to achieve measurable outcomes throughout the entire funnel, ensuring that publishers receive appropriate compensation for their contributions. Ultimately, Criteo Commerce Grid fosters a more efficient advertising ecosystem that benefits both advertisers and publishers alike.
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AdSupply
AdSupply specializes in innovative, patented advertising technology that provides impactful and viewable ad formats for brands, agencies, and publishers aiming to enhance their return on investment. The core belief at AdSupply is to empower advertisers and publishers with the flexibility to capitalize on monetization opportunities. This goal is achieved by developing robust ad delivery solutions within the digital landscape, which feature human-triggered ads that introduce new revenue channels while amplifying existing ones, all while ensuring a user-friendly experience that yields top-tier viewability and engagement metrics. Their impressive portfolio of digital ad formats includes Before You Go™, a seamless full-page ad experience; Floating Banner™, a smart banner that stays in sight as users navigate; and the Scroller™, a high-quality ad experience that activates when users scroll and remains visible. With patented ad serving technology, AdSupply boasts direct integrations with over 1,500 publisher sites, enabling them to effectively serve their diverse global clientele. This commitment to quality and innovation sets AdSupply apart as a leader in the advertising technology sector.
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Integrations
Company Details
Company:
OpenX
Year Founded:
2008
Headquarters:
United States
Website:
www.openx.com
Media
Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Business Hours
Online Support
OpenX Features and Options
App Monetization Software
Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads
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