Identity Matrix
Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach.
With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions:
1. Where is your best traffic coming from?
2. What does the customer journey look like - step by step?
3. How can I contact high-intent, in-market leads?
With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.
Learn more
boberdoo
boberdoo.com is a sophisticated software-as-a-service solution designed for the lead generation industry. boberdoo.com offers lead distribution software, call routing and Ping Tree software. It helps you track, route, bill, and bill all your web leads and phone calls from one platform. Additional features include live calls transfers, lead scoring, form building, internet lead routing, custom filtering options, data science, artificial intelligence for lead buying, feedback capture, ping post, intuitive reporting and SMS lead deliveries.
Learn more
Metadata.io
Generate demand rather than simply focusing on leads; Metadata stands out as the premier platform for demand generation, specifically tailored for MQLs, pipeline enhancement, ABM strategies, and overall growth. By harnessing data-driven demand, accounts can transition seamlessly into loyal customers. The platform facilitates the creation of a comprehensive B2B demand engine, effortlessly integrating your marketing stack, content assets, and objectives—leaving the heavy lifting to Metadata. Unearth your marketing sweet spot by constructing audiences through a rich tapestry of technology usage, buyer intent, firmographic data, marketing automation, and CRM sources. With access to an extensive database of 1.2 billion contact profiles, you can experiment and glean insights on a massive scale. Metadata’s advanced AI conducts hundreds of tests automatically, allowing you to pinpoint the most effective combinations of creatives, audiences, and outcomes that resonate with your target accounts. This process enables you to identify demand, optimize revenues, and replicate success consistently. Performance metrics and attribution reporting are meticulously designed around pipeline generation, account engagement levels, and the influence on existing pipeline, among other factors. Built to address the prevalent challenges faced by B2B marketers, we are dedicated to providing an industry-leading solution that empowers companies to thrive in their respective markets. Each feature is developed with the intent to foster growth and alleviate the common obstacles in marketing, ensuring that users can focus on what truly matters: driving their business forward.
Learn more
Spekit
Spekit is the modern sales enablement platform that unifies sales content and learning, and enables your reps in their flow of work with AI Sidekick, the most contextual Just-in-Time Sales Assistant™.
AI Sidekick uses contextual AI agents (leveraging CRM, call intelligence, Gong, email information, etc.) to understand reps’ precise needs, and then surfaces personalized coaching, messaging support, answers, and learning. By enabling them in the flow of work™, AI Sidekick helps reps effortlessly prepare for calls, follow up, or create tailored deal rooms and buyer experiences, leading to better, faster deal execution, stronger buyer relationships, and reduced ramp times.
This powerful Just-in-Time Enablement approach is backed by comprehensive sales content management capabilities that unite the best of DAP, KMS, CMS, and LMS features. With a robust repository, AI editing and governance features, and a built-in change management solution, enablement and marketing teams can effortlessly combat content decay and ensure consistent messaging. Beyond AI-powered content automation and delivery, Spekit provides granular analytics on content consumption and buyer engagement to optimize strategy and revenue attribution.
Learn more
