NoldusHub Description
NoldusHub, the new all-in-one platform for research on human behavior, is a brand-new platform. This software suite will streamline research across multiple modes, providing high-quality information and insights into human behaviour.
Multimodal research is essential to understanding a person's motivations and emotional state! Combining multiple types of measurements is difficult, especially if you are using several acquisition tools which need to be calibrated.
NoldusHub® was developed to address this exact need. NoldusHub simplifies multimodal research, from setting up, connecting all devices to recording and visualizing the results in a clear manner. The entire process, from start-to-finish, is organized into a single platform. This saves you time, effort, and frustration.
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LIVE Connect
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Eyesee
Eye tracking serves as a distinctive method in behavioral research that measures eye movements and positions, effectively revealing what consumers focus on or ignore. Our remote eye tracking tests significantly reduce costs and time while allowing us to perform studies across more than 40 countries worldwide. To truly comprehend the behaviors of global consumers, it's essential to innovate beyond traditional long surveys and focus groups. Remote behavioral testing not only accelerates the process but is also cost-efficient, allowing for extensive testing on a worldwide scale. By employing various methods, we ensure maximum predictability in our findings. We specialize in creating advanced shopping and digital environments to adapt to evolving consumer needs. As we look ahead, the shopping landscape is poised for a transformative social revolution. The rise of social media, due to its accessibility, has become critical for brands in their operations. However, in this highly competitive digital space, enhancing a brand’s social presence poses significant challenges, particularly in cutting through the noise and ensuring that advertisements lead to actual conversions. This evolution in consumer interaction underscores the necessity for brands to continuously adapt their strategies.
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Element Human
Transform outdated ad testing methods by harnessing genuine engagement in real-world scenarios. We capture attention and emotions instantly, adapting to the rapid pace of online interactions. Our offerings include comprehensive science, innovative tools, and a robust platform designed to swiftly establish, assess, and react to human behaviors efficiently and affordably. By delving deep into both the subconscious and conscious aspects that drive behavior, we enhance our ability to predict, make informed decisions, and foster meaningful interactions. Our dedicated team, composed of experts in science, technology, and design, is driven by a passion for empowering everyday devices to observe and analyze how individuals navigate their lives. Utilizing a consent-based platform, we ensure that these devices can securely gather insights on the emotional, memory, and cognitive factors influencing human behavior during digital interactions. Over the course of seven years, we've amassed 2.5 billion data points across 89 countries and collaborated with 40 businesses, leading to the development of a unique solution that continuously monitors and interprets the impact of our digital experiences on human behavior, ultimately refining our understanding and approach. This continuous refinement positions us to better address the evolving needs and responses of individuals in a digital landscape.
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Integrations
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Company Details
Company:
Noldus
Year Founded:
1989
Headquarters:
Netherlands
Website:
www.noldus.com/noldushub
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
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In Person
Training Videos
Customer Support
Business Hours
Online Support
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