Nielsen Media Impact Description
Nielsen Media Impact is an integrated media planning solution that helps agencies, advertisers and publishers make informed decisions about how to engage audiences with advertising and content. It is divided into 2 modules: the insights module which allows users to analyze detailed data about consumer media behaviors and identify the best platforms for engaging their audiences and the planning module which allows the optimization of media planning and the creation alternative planning scenarios in order to allocate GRP flights and budgets efficiently. Key features include the ability of users to analyze historical campaign data in order to understand audience engagement. They can also evaluate budget changes and media distribution to optimize performance. They can also analyze schedules and test different scenarios to optimize impressions levels and flighting patterns.
Nielsen Media Impact Alternatives
Commspoint Influence
Commspoint Influence serves as a media planning tool that aids brands and their agencies in pinpointing the ideal mix of communication channels for their products by examining the interplay of various media types in conveying messages. The platform is designed for ease of use, allowing new users to become proficient within just a few hours of training. Fully customizable, it adapts to reflect the unique planning strategies of agencies or brands across different markets or regions. By converting survey data into practical reach and effectiveness curves, Commspoint Influence forecasts outcomes based on budget distributions. Furthermore, it streamlines the process of data export and the creation of presentations, making it simple to share insights with colleagues and stakeholders. This comprehensive solution not only enhances media planning efficiency but also empowers teams to make informed decisions based on data-driven insights.
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NT Programmatic Platform
The Internet has revolutionized the way advertisers and customers interact and engage with each other. NT creates products to support marketing professionals and agencies in managing these new customer experiences. The NT Programmatic Platform is a collection of the best technologies available for establishing effective communication in online advertising. At different stages of ad placement, the following modules are media planning, data collection/data analysis, creative development/adaptation, media placement with optimization in real-time, and statistical analysis of the results. The NT Programmatic platform combines cutting-edge technologies in advertising. It allows us to manage all aspects of media buying, from market research and media planning to CRM activation and strategy optimization across different KPIs. The ability to automate algorithms and RTB optimization allows us to avoid stagnation and achieve all the KPIs.
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Nielsen ONE
Nielsen ONE is a cross-media measurement tool that provides insights into audience engagement on linear TV, streaming and digital platforms. It allows for precise media planning and measurement by integrating data from both first- and third party audiences. This allows for the creation of high-impact, customized ad campaigns which reach the right audience at the right moment. Nielsen ONE provides deduplicated metrics that are used for both ads as well as content. This gives a unified picture of audience behavior, which can be used to inform content creation and monetization. The platform's proprietary system of identity combines panel data with third-party identity and direct publisher integrations in order to deliver accurate person-level impressions. It measures audiences across TV, computer and mobile devices including out-of home, broadband-only and over-the air viewing.
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Strike Social
Strike Social's online audience targeting and planning tool is based on years of machine learning based on data and audiences from industry leaders' thousands upon thousands of social media campaigns. We offer enterprise-level solutions that combine historical insights with the most recent technology to help our customers succeed in YouTube and Connected TV advertising. Our proprietary technology forecasts and monitors the outcomes of media plans using years of machine learning, audiences and data. Maximize your media plan. Strike Social has been involved in YouTube advertising for many decades. Campaign Lab is the result thousands of successful campaigns that were optimized by media buyers.
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Integrations
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Company Details
Company:
Nielsen
Year Founded:
1923
Headquarters:
United States
Website:
www.nielsen.com/solutions/media-planning/media-impact/
Media
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Product Details
Platforms
SaaS
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Training Videos
Customer Support
Business Hours
Online Support
Nielsen Media Impact Features and Options
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