MaxMind Description
MaxMind's GeoIP2 products enable the identification of user locations and various attributes for a multitude of uses, such as personalizing content, detecting fraudulent activities, targeting advertisements, analyzing traffic, ensuring compliance, implementing geo-targeting, establishing geo-fencing, and managing digital rights. The GeoIP2 Precision Services deliver the highest level of accuracy in data while relieving you of the burden of maintaining data on your own servers or managing updates. Accessible via an API or through manual uploads, these Precision Services ensure you have the latest information at your fingertips. In addition, MaxMind's GeoIP2 Databases are designed to supply IP intelligence data suited for environments that handle large volumes of requests. By opting to host these databases on your own systems, you can eliminate delays caused by network latency and avoid incurring costs associated with individual queries. This flexibility allows users to optimize their applications based on real-time data insights, further enhancing functionality and user experience.
MaxMind Alternatives
Kochava
Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention.
Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers.
Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
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TrafficGuard
With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success.
Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS).
This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your:
Google Search (PPC) campaigns
Mobile user acquisition campaigns
Affiliate spending
Social media advertising
In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.
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Imprint Analytics
Score-based identity verification API to prevent fake identities, e-commerce fraud, and bad actors.
- Top-Level Score
- Phone Verification
- Email Verification
Address Verification
- IP Verification
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Kount
Leading the industry in safeguarding the complete customer experience, from setting up accounts and logging in to processing payments and handling disputes, this solution effectively minimizes chargebacks, manual assessments, and erroneous declines, resulting in enhanced approval rates and increased revenue. The concept of Identity Trust revolves around determining the reliability of each identity involved in every payment, account creation, and login action. Utilizing AI technology, Kount's Identity Trust Global Network TM integrates trust and fraud indicators from 32 billion interactions each year to combat fraud in real-time while facilitating customized customer experiences. By delivering rapid and precise identity trust evaluations, the system ensures secure payments, account setups, and login processes while mitigating risks associated with digital fraud, chargebacks, and unnecessary manual reviews. Furthermore, this innovative approach significantly decreases the occurrence of false positives, alleviating friction for legitimate customers and allowing businesses to confidently accept more valid orders, which in turn boosts overall revenue and optimizes operational efficiency. Ultimately, the solution empowers organizations to enhance their decision-making process, eliminating uncertainty and streamlining customer interactions.
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Integrations
Company Details
Company:
MaxMind
Year Founded:
2002
Headquarters:
United States
Website:
www.maxmind.com/en/home
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