MarketWide Integrations

WebTrak™, which captures website activity, includes page views, locations, device information and operating systems. It also records website visitors' pages, pages viewed, pages referred to, and conversions. WebTrak™, which captures website activity, includes pages viewed, location information, device information, operating system information, browsers and referring sources. WebTrak records website activity at two levels: by visitor and per page. A visitor session can include multiple pages. Each page is tracked according to the order in which they were accessed. WebTrak records visitor activity in real-time, and then writes it into your marketing system. This seamlessly pulls together offline and online data about prospects and customers to help you make better decisions and gain unique insights. WebTrak makes it easy to distinguish between legitimate prospect/customer visitors and anonymous visitors for GDPR compliance.