Infosys Genome Solution Description
The Genome Solution allows enterprises from all industries to harness the power of analytics to offer highly personalized experiences to their customers. The solution allows enterprises to capture customer behavior across all channels, including digital, social, offline, and data residing within an enterprise. It then collates it based upon behavioral attributes (genomes). The solution includes over 5,000 pre-made customer genomes. This allows enterprises to optimize data preparation and analysis time, which frees up 80% of the time required to prepare the data. This significantly increases the time available for data analysis. It also provides a foundation for prescriptive and predictive analytics to enable persona-based contextual insights.
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