Google Analytics Reviews

Summary: If you own a website and need tracking data filtered down to the last bit of efficiency, Google Analytics is your best bet.

Positive: - Google Analytics provides enough granularity that a person monitoring his/her website will ever need.
- I really like the geographical separation of results, it helps me tailor my content better.

Negative: - It is quite powerful under the hood but all those features are not so straightforward to use for a first-timer.

Summary: Google Analytics is a great tool to measure traffic and user behavior. It is developed by Google and it delivers accurate analytics data. Overall it's a very accurate tool to measure site engagement of visitors. Its effectiveness and accuracy is better than other analytics tools.

Positive: It's a perfect tool to measure website visitor activities and website traffic. It tells many details of user behavior like how much time the individual stays on site, how many pages open. It delivers every analytics in real-time.

Negative: Google Analytics is a very important part of any website. I never faced any problem.

Summary: The Google Analytics is one the best raw data oriented analytics. The usefulness of this software depends upon the View, Filter, Funnel created by the user. Even google is providing complete Analytics course and Course completion Certificate for free. It provides real time user visiting along with the device types they are using to access. Demographic details of the users. Can track the source of traffic it be either organic or inorganic. The best of this platform depends upon the using the different options available.

Positive: 1, Provides Real-time Traffic behavior/Source/Demographics.
2. Page Popularity
3, Can define Goals.
4, Conversion Tracking
5. Referrals Tracking - Keyword, Third party, etc
6. Data comparison between different dates.

Negative: This is very powerful analytics platform. The universal view are very limited. It would be great if more view and funnel template is available.

Summary: It's a best platform to check informative data and insights. It's gives me power to check my website or app how users are acting on my platform. It gives many information like is how the user came, organic way to your site or someone sent. It's very handy for developer and owner.

Positive: It gives me real time analytics. I can check performance and user experience on site. It gives me rough idea about user nature. It also gives geo and daily activities data.

Negative: I have no cons at all it's a very-very useful for me as developer.

Summary: Overall I love how much this can do. I use it literally for every website that we use and manage for clients.

Positive: I love how Google analytics is free but also how powerful it is. You can completely pull all data out you need.

Negative: It is a little confusing so the learning curve does take a bit to get by

Summary: Overall experience has been positive, it helps converts raw metrics into understandable & insightful data which has been proven us a game changer.

Positive: The platform effortlessly converts complex data into a readable matrix which can be used by anyone with even basic understanding of digital landscape. The range of features from audience interaction to behaviour tracking ensures a comprehensive understanding of online interactions.

Negative: The accuracy of data can be affected by factors like ad blockers & user settings leading to potential discrepancies in reported metrics. Also i have heard of some privacy concerns which has been raised over data collection practices.

Summary: Google Analytics brings great value to my work environment by being able to provide an overview of the performance of a website, knowing what data I must collect correctly, I can obtain the best results to apply improvements and advanced strategies that allow a company or small company to have better performance. business. I recommend this tool for the complete analysis of a website and also to be able to carry out market research, thus obtaining excellent results. Although it costs a bit to use it, it does not imply that other methods can be used, such as hiring someone who is an expert in this platform to be able to apply it to your company.

Positive: Google Analytics is simple to set up and integrate with your website or app. You just need to paste a code snippet or use a tag manager to start collecting data. You can also connect Google Analytics with other Google products, such as Google Ads, Google Search Console, Google Data Studio, etc., to get more information and actions.

It provides a large amount of data and reports on the performance of a website or application. You can track metrics like traffic sources, user behavior, conversions, revenue, retention, etc. You can also segment your data by various dimensions and filters, such as location, device, channel, campaign, etc., to get more granular information.

It allows me to customize its data collection and analysis according to your needs. You can create goals and events to measure specific actions or results on your website or app. You can also create custom reports and dashboards to visualize your data in different ways. You can also use advanced features like attribution models, funnels, cohorts, audiences, etc., to optimize your marketing strategies.

I like that this platform has a large and active community of users and experts in Google Analytics and how they can take advantage of this tool, who can help you learn and solve any problem. I can access online resources such as frequently asked questions, tutorials, webinars, blogs, etc., all of this is very useful to improve the skills of correctly handling this tool to apply the best strategies to the objectives set. You can also join forums, groups or courses which can have more answers to solutions that can be applied to any type of business.

Negative: The limitations that Google Analytics can have with respect to its usability are very few, but it turns out that there is a negative aspect that can be a barrier before taking advantage of this platform correctly and that data can be obtained that is not altered by certain aspect, so it is key to consider the negative points that I leave in this review since it can be a critical point with respect to promoting a company or getting stuck for not applying the best strategies or not having a good handle on Google Analytics tools .

There can be quite a learning curve that can be as steep as possible if you do not fully understand how to collect data with this tool, so extensive study with this tool is required to determine the best trading strategies with the information. that is obtained through this platform. Google Analytics can be overwhelming or confusing at first, so many features are unfamiliar to other tools trying to do the same thing this tool does. Therefore, I think that if you are not going to dedicate yourself to market research or if you are not going to dedicate yourself to marketing in this aspect, it is better that you hire an expert who handles this platform correctly so as not to have setbacks when wanting to apply Google Analytics within a company and have the best results when applying the tools of this platform.

If you are going to use this platform by your own means and also for free, keep in mind that you will have little or no support for the questions or suggestions you want to receive. Customer service is quite poor when compared to other platforms of the same style. Another thing that if you use the free version is subject to the fact that the attention is by email and that it also has a very slow response time, more than what should be expected. Also, don't expect clear guidance or recommendations from Google if you don't connect with them through business identification with payment involved.

That is why you have to consider this tool when starting a business and you want to apply Google Analytics to obtain exponential results in the growth of a small company. It is not serious if you take into account that with a paywall you can solve the aforementioned problems, otherwise you will have to learn a lot and not wait for recommendations from Google.

Summary: I consider that Google Analytics has become a very useful platform within my company, since this platform has allowed us to know very closely each of the details and statistics of our website, previously we had complications when viewing these statistics, since that our hosting service was not capable of providing us with statistics in real time, therefore, using Google Analytics has become a very important solution for us that helps us to know in detail the traffic generated on our website. Google Analytics began to be used in another company for approximately four years, and we really do not regret having acquired it, since we have paid for an annual plan and we have saved a lot of money in obtaining this platform, in addition, the service that it has provided us has been very beneficial, despite the fact that there are several negative characteristics that have to be optimized, it is very necessary that this platform incorporate a system to count the clips that each visitor makes on our website, in addition, it is very important that this platform implement the configuration function in the mobile app. Google Analytics has a lot of potential and I believe that I will continue to use it in my real estate company for many more years, since the results it has offered in recent years have been innovative and have allowed us to count all visits, know the most important areas and most viewed on our website.

Positive: Google Analytics has been a very influential platform throughout our company, mainly on our website, one of the main features that I like about this platform is that it provides me with results and statistics in real time, I can know how many visitors I am receiving at any given time. exact, in addition, the statistics are updated in real time, which helps me to know which is the region that is entering my website the most as a visitor, I love this platform a lot since it helps me to statistically study the progress in the traffic to my website in real time. The second feature that I liked about this platform is that it allows me to know with heat waves the most viewed areas of my website, therefore, that helps me a lot to be able to at 10 so that some exceptions than others, when this platform It informs me that a section is not being viewed by visitors, I can easily review the configurations and essential changes in that section to make it more viewed, the platform helps me a lot when it comes to improving the sections so that they are more viewed. Another of the features that I liked about this platform is that it is capable of simplifying repetitive visits, that helps a lot since it does not directly affect the statistics of the web page, it does not count the repetitive offices, for example, if a user accesses 10 times to the site, this platform will be able to detect that activity and will be able to record a single visit within the statistics, this helps me a lot to detect repetitive visits and to know exact details about the visitors.

Negative: One of the main disadvantages of this platform is a version for mobile phones, since this version only allows you to obtain statistics and view real-time traffic on the web page, however, it does not allow you to perform any type of configuration or any type of I switch between this platform and the connection you have with my website, therefore, if I want to make the settings between Google Analytics and my website, I must use the web version or the version for computers, since the mobile version does not have these functions implemented. Another negative feature is that Google Analytics is not an easy to use software, implementing this platform and connecting it to your website can be quite a complex process, since you have to correctly configure the name servers and you have to correctly configure the transfer of data from your website to Google Analytics, therefore, I recommend that a trained team be used so that the implementation of this platform is simple. The last negative feature of this platform is that it is not capable of counting the clips that visitors make on the web page, knowing this information would help us a lot to know the interaction that each visitor has with another web page, and would allow us to know what things have clicked on them during their visit, so I think this feature should be implemented in Google Analytics as soon as possible.

Summary: Despite the fact that there are several features currently that are not available within Google Analytics, I consider that this platform has a lot of potential to belong to any company, since it offers advanced statistics and very personalized details about the traffic generated in any website, in addition, With the help of this platform we have also been able to find out how many visitors come from a direct search on Google, this helps us understand the positioning we have in Internet search engines, I really love this function since it allows me to know how many people enter through the search in the browser, and it also allows me to know how many people have accessed through a direct link or through a direct link from our social networks. I feel very satisfied using Google Analytics on the real estate company's website, since it allows us to understand which property has been most attractive to visitors, and it also allows us to know exactly which section of the website has been most interesting for them. visitors, this platform is undoubtedly perfect and allows you to understand the activity that each visitor has within the website, it offers statistics through percentages which indicates the percentage of interest that the visitor has had in the various sections of the website. Google Analytics is very good, offers really low prices, offers a good experience to any user and also offers ease of implementation with the website.

Positive: Google Analytics has meant a lot to our company mainly because this platform has helped us manage and understand the performance of our website. We currently have a web page for the real estate company, and we have many public properties within that page, therefore, this platform has allowed us to visualize in detail the activity that each visitor has within our website, we can see which property has It has been the most striking for visitors, in addition, with this platform we can know how many visitors we receive every day, weekly or monthly, we can also know which region most visits come from. I love this way due to the great ease it has when it comes to being linked to our website, I participated in the installation and implementation process of this platform with another web, link and I, we only had to do a little configuration in the name servers, in addition, I really loved the installation process since we did not have to do any additional configuration, the system automatically began to collect information about the visitors of the real estate website. Another of the features that I like about this platform is that it allows me to know exactly the number of visitors we have received for each region, I can know how many visitors have come from Latin America, how many visitors have come from America or Europe, this platform It provides me with a very detailed geographical map of the number of visitors by region. This platform is also capable of collecting information on the number of support requests that our website has received, and also counting the number of people who have subscribed to our newsletter through the website.

Negative: One of the first negative points that I do not make about this platform is that on some occasions I have lost part of the information collected because this platform does not have any type of backup system, therefore, if for some reason we delete the details and statistics collected from our website, we cannot recover it in any way, selections that this platform have a backup service, which is capable of saving all the information collected from our website. Another negative thing about this platform is that it does not have functions to analyze or obtain statistics from our social networks, this platform allows us to know exactly how many people enter our social networks through the direct link button that is on our website, but does not offer us behavioral statistics of these social visitors, selections to obtain statistics from our website and social notes within the same platform. In addition, another of the negative characteristics of this platform is that it is not possible to serve visitors through direct support using this platform, this platform does allow us to count the number of people who request support within our website, however, that support is We have to minister with another platform, since currently in Google Analytics it is not possible to have visitors or the requirements that they make within our web page.

Summary: Google Analytics only has two negative things, the main active things are that it does not work without an Internet connection, and they must also implement a system that is capable of remembering all the information obtained from web traffic, these two negative things do not change my opinion About this platform, I consider that it is a platform with a lot of potential that greatly benefits all users to develop a proper study of the traffic generated on a specific web page. You have been using this platform for the last two years, and I have really had very noticeable results throughout my company, in my real estate company we have a web page so that our clients can access our services, this platform has provided us with detailed information on what section is more interesting for all visitors, it is the main reason why I have loved this platform, since it provides us with detailed information on each person's visit. In addition, this platform is capable of detecting a visit individually, so which, if the same person tries to access the website several times, it will be counted as a single visit; the platform detects repetitive visits.

Positive: Google Analytics for the whole company, mainly because it is the main mechanism we use to correctly analyze the operation of our website and the traffic generated on it. One of the main features that I liked about this software is the heat waves feature, this feature is very important to me as it allows me to know how the most requested or most viewed areas of my website are attitude, this feature allows understand which area of ​​the website has been most interesting for visitors, I can know how the viewing time of each section of the web page is titled for each visitor, this function is very important to me and helps me understand the visitor activity on my website. I also love the Graphic Maps function that this platform offers me, this function allows me to statistically understand the number of visitors received on my website depending on each region, I can know how many visitors I got from Latin America, as well as how many visitors and obtained directly from America. This graphic tour function is very important to me, since it allows me to know in real time the number of visitors received by each of the regions around the world, in addition, it not only offers me a geographical map, but also offers me specific and graphical details of the number of visitors received.

Negative: There really is very little negative about Google Analytics, as the vast majority of features provided by this platform have been positive, however, one of the main negatives about this platform is that the only way to use it I have been connected to. Internet, selections to be able to access the data stored within it without the need for an Internet connection, selections to be able to access this database and be able to view the activity of the website in recent months, obviously it must be mandatory to have Internet to access the updated data from the website, however, it would be great to be able to access the old data without an internet connection. Another of the negative things about this platform is that it does not have any data backup system, therefore, if for some reason you have eliminated any type of report obtained weekly or monthly from your website and its traffic, there will be no way to recover that information, on some occasions it deletes the information by mistake within the study of the traffic generated in a month on my website, and I have not been able to recover that information. Therefore, I recommend that all users take the necessary precautions to manually safeguard all the information of the traffic generated by their website on specific dates.

Summary: Google Analytics is a fairly reliable platform, I have been using it for the last two years in this company, and it has really had a very positive impact, since within our website we have several properties published so that our clients or visitors can be interested in one of them, that platform has been key to knowing which of the properties has been viewed the most, therefore, we will be able to contact each one of the visitors if we notice that their viewing within the property is quite constant, that means that they are interested in her. We have a real estate website, and for us it is very important to visualize the areas of interest of all our visitors, we are very concerned about knowing exactly which property has been of most interest to a group of people, as well as this platform allows you to view the progress of web traffic. I really loved the experience obtained with this platform, I consider that it has been key to detect and when we are having a lot of visitors or few visitors on our website, in addition, this platform is capable of providing us with detailed information about the SEO of our website, it detects errors in SEO and helps us improve the positioning of our real estate page. I hope that this platform will continue to provide me with these incredible results, as it has helped me to specifically understand the progress of web traffic.

Positive: Google Analytics is a very beneficial service for any type of company that has a website at hand, this platform will help to statistically visualize the progress of the traffic that your website generates, you will be able to know exactly where the visits come from , learn much more about the interests of visitors and many other things, with the help of this great platform you will be able to be very attentive to all the changes that are made to your website, in addition, you will be able to know statistics in real time. Next, we will mention the most outstanding positive thing about this platform.

1.- One of the main things that I like about this platform is the display of statistics in real time, this platform provides me with detailed reports on the traffic generated on my website, all the information obtained is in real time and I can see As the number of visitors increases within a specific period of time, visualizing this data in real time helps me understand the growth of the number of visitors, allows me to visualize the real-time interest of each of the visitors and much more , it is incredible how this platform behaves and how it will allow you to see results immediately, this function impacts me a lot since previously I had been using other software that was in charge of the analysis on my website, but none was capable of offering me results in time real.

2.- Another of the things that I like about this platform is that you are able to constantly monitor each of the changes and interactions that visitors have with our blog, we currently have many publications within our blog, and this platform has been key to see the progress and the visualizations that the publications that we have created obtain, on the platform it also notifies us when a visitor has made some type of comment, in addition, we will be able to know how many visitors have shared that publication within their social networks, this function Blog monitoring is one of the most important within Google Analytics, it offers a detailed report on the activity that has been happening within your blog.

3.- Google Analytics is also capable of offering you precise and real-time information on the amount of money generated on your website thanks to Google Ads ads. Within this platform you will be able to find out detailed information on the number of visits received and the number of people who have entered the ads, you will be able to know how many impressions your ads have had, how many views you have obtained and much more. Without a doubt, this is one of the most important functions of this platform if you are using Google ads, since it will give you detailed information about the amount of money generated in a specific time and it will also allow you to withdraw the money immediately.

4.- I love the results comparison function that this platform has, for example, thanks to this function I can visualize the results that we have obtained within the web traffic in the past month, and compare it with the current month, this helps me a lot Since the platform automatically provides me with accurate information on whether the stopped web traffic has been falling or rising, therefore, this feature is very important and helps me understand the growth of web traffic.

5.- I also love the way this platform allows me to visualize the results in different ways, I can see the results in graphs, geomaps, bars and many more options. Having different ways to visualize the results of web traffic has helped me understand it in a simple way, this platform is capable of generating graphs in an automated way and using the information collected within web traffic, it uses it to capture it within each graph and provide you with a much more direct view.

Negative: Google Analytics is quite a potential software, as I mentioned before, there are many positive features that help you to obtain a correct visualization of web traffic, however, this platform also has several negative things that need to be mentioned. Next, we will mention the negative things that Google Analytics has.

1.- One of the main risk factors and quite important negative things about this platform is that it does not have any type of backup system, therefore, obtain all kinds of detailed reports of the traffic of your site web and leave them within the platform without exporting them to your computer or mobile device. It causes you to run the risk of losing all that information if for any reason you lose access to your account or the information is deleted due to something unexpected, I cannot recover it since the platform does not have a backup system to store all the detailed reports obtained. It is very necessary that this system be implemented, since this would ensure the information obtained within Google, in addition, it would allow you to have all the information obtained in an exact period of time of web traffic stored.

2.- Google Analytics does not have any type of system that allows you to monitor the traffic generated within your social networks, this platform only serves to analyze and obtain detailed reports of the traffic obtained on your website and make various comparisons thanks to the tools of analysis, however, it is very necessary that simply a system to be able to analyze and obtain accurate information of the traffic generated in social networks. Currently in this company we use more than three social networks to have an online presence for all our clients, however, for us it is quite complicated to statistically visualize the traffic generated by social networks, so it is very necessary that simply this function to give us a much more complete analysis.

3.- This platform is not capable of detecting the IP address of visitors. The platform is capable of storing all the visitor's data, give it as location, country where that visit comes from and many other things, however the address of the person who is connecting on that website, is not registered within the platform, therefore, this is a problem for when you want to block some inappropriate access of a specific visitor, you will not be able to detect the IP address and therefore consequently you will not be able to limit it to enter your website.

Summary: Google Analytics is a software that is really worthwhile for any type of company, even if you are just starting out in your business sector, since it will help you greatly enhance your website and you will be able to position it correctly, configuring a better SEO and better positioning in the web pages. Google searches. I highly recommend this platform if you are starting your business sector, as it will help you improve the minimum aspects of your website, it will also help you incorporate sections that are more attractive to your visitors and that can capture their attention for much longer. . The main reason why I had a positive experience with this platform is because in our company it was quite necessary to correctly analyze the visits, for us it is very important to know the most striking aspects of our website, and this platform to meet that objective, we has provided the tools so that we can know which section is most visited by each user. We will continue to use this software for the long term as we plan to continue to improve our website as visitors' interests change.

Positive: Google Analytics has been an important solution to develop a correct analysis of our website, our financial services company has a fairly complete White in which all visitors can purchase our service in a simple way, therefore, using Google Analytics has meant that we could correctly analyze the time of capturing the attention of our visitors. The first thing I like about this platform is that it allows you to see analytically where all the visitors come from, the number of visitors will be divided by region, so you can know if your visits come from Latin America, or from Central America. In a very simple way, the platform will provide you with a fairly complete map that will help you understand where the greatest flow of visits comes from. The second thing that I like about this platform is the excellent integration it has with Google services, in this way I can extract all the information and all the reports obtained from the statistics of my website to any Google service, I can extract it and store it within Google Drive as well as I can use it within Gmail, there are many ways to extract and use the reports obtained in Google Analytics thanks to the integrations it has. The last thing that I liked about this platform is that it allows you to statistically visualize the profits that your website has had, if you have the Google Ads system incorporated, the statistics of how many you have obtained thanks to the ads will be reflected within the platform Google Analytics, so it will be very easy to know the earnings you have within a specific week or within a specific period of time.

Negative: Google Analytics has provided features that are quite good to develop an analysis of the corresponding website, however, during our experience there were also several negative things that limit a little the amount of things that we could do within the platform, the first negative thing that we do not What we have about the platform is that the configuration and integration process with this website was quite complicated, the process took a couple of days and we presented various confusions when activating the real-time monitoring of the number of visitors, so which, we had to enlist help from Google to make the setup process a bit easier within those few days of setup. The second negative thing about this platform is that sometimes it is not able to detect repeat visitors, that means that sometimes the same visit is counted several times, either because the visitor has recharged on the website or because it has entered repeatedly during a 24-hour period, it would be excellent if the visit monitoring system were much more precise when counting them, to avoid repetitive counting.

Summary: Google Analytics is a fairly consolidated and complete service when it comes to offering optimized functions for the analysis of your website, however, several things still need to be implemented, such as the storage system or integration with a storage service to be able to save or make a backup of all the reports obtained, in addition, a system must also be implemented to be able to monitor the traffic generated with the images inserted within each section of the page. There are still several things to implement and I believe that these things would make Google Analytics the number one software to have an accurate monitoring of your website, I admit that this platform has been really key during its use within our company, we are happy with the results given that our main objective is to give our entire audience a correct visualization of our website and all the services we offer within it. In addition, with the help of this platform we have also had an excellent monitoring of the blog within our website, we can see with this attitude the reading time of each one of the visitors, we can also know which article has been more interesting for them , and many more things that help optimize our blog every day. I feel very comfortable using this platform, I consider that it has been key for our business optimization and for the optimization of our website.

Positive: Google Analytics is a very beneficial software for any company that is looking to maximize the visualization and monitoring of its website, the features and functionalities it has help you to monitor any website or that of your company in question, in addition, this platform it is completely linked to your Google account, so if you need to share data or export information or report details, you can do it directly from your Google account. The things I liked the most are:

1.- Google Analytics offers real-time monitoring, all the changes you make within your website will be reflected directly in the Google Analytics platform, in addition, all the visits that enter your website can be monitored immediately within of this platform, this helps you to visualize in real time the visits you have been receiving in the last hours, in addition, this real-time monitoring system also allows you to know where the visits come from.

2.- It offers you a system in which you can visualize the regions in which your website has been opened the most, this is very beneficial for any company since you can visualize where they are providing visits to your website, you can also Knowing exactly from which region the vast majority of the audience that you have been receiving on your website comes from, this function is really important and helps to know where the mass visits are coming from.

3.- Another of the things that I like about this platform is that its link with your website is really simple, it is only enough to correctly configure the DNS so that you can make a corresponding use of the platform, linking it to your website only It will take a couple of minutes, the configuration is really basic and you will be able to monitor all the websites in a matter of minutes, without performing any complex process.

4.- It has an excellent application for mobile devices, through which you can have a broader visualization of your website, you can see various graphs or visualize the trend that the number of visits received on your page are having, this application is completely functional and helps keep you informed about the latest changes to your website without the need to use a computer.

Negative: Google Analytics is a fairly complete service which helps to monitor any website, in addition, you can monitor several websites simultaneously thanks to this platform, thus having a much broader administration of various pages. However, there are a couple of negative things that need to be mentioned about this platform, such as:

1.- Google Analytics does not have any integration system which is capable of exporting all the reports obtained from web traffic, in this way if you want to obtain a report and transfer it to any other storage in the cloud or physical storage you have to review it manually, it would be excellent if this platform had a synchronization or integration with a cloud storage service, in this way we could protect all the information collected and the reports obtained during the last months.

2.- This platform counts all the visits received within your website, but it is not capable of differentiating repetitive visits, so if a person or client is accessing your website several times, that old lady will be counted every moment, and the Google Analytics system will not be able to differentiate to count it once. This is a very important negative factor, because there are some people or companies that need to have real and unique data about visits, and who do not like repetitive visits.

3.- This platform is not capable of detecting the visualization or the visualization time of the images within your website, that means that if you have entered or inserted several images within a section, you will not be able to know exactly which of the images has captured more attention from customers. Currently, it is possible to know this visit time within the actions, but it is not possible to know exactly the visualization of said images in real time.

Summary: As I mentioned previously, Google Analytics has become a very important shower both for my company and for my marketing sector, since I am constantly carrying out advertising campaigns to have many visits and make a greater accounting of them. Google Analytics is also a very important software because it helps us to understand what has drawn the most attention from all customers, we can also count the visits that have become customers, it is a fairly complete platform that will help you to correctly understand the direction that is getting the traffic to your website. I do not regret having obtained this platform, and obtained innovative results, our general experience has been perfect, the system has yet to be implemented to save all the information in an automated way or make a backup of it, since currently there is no this functionality is available. Google Analytics has an excellent integration with all Google services, so you can export all the information to the Google cloud in a matter of seconds. I will continue to use this great website analytics service, because our company's website is quite important, and the traffic we generate from it is very important to us.

Positive: It is incredible how useful it is to have Google Analytics implemented within your work area, this platform helps you to have a correct analysis of your website, the traffic is currently quite important, and to know in detail each one of the visits more in-depth will help you understand the progress your website is having, Google Analytics is the ideal platform to have a correct administration and visualization of details of your website. There are several things that I have loved about this platform, mainly what I have liked is that it offers a real-time service, you will be able to view the progress of your website in real time, the visit counter works automatically and will allow you to view all visits in real time. I also liked the ease with which you can export information from Google Analytics, the main mechanism for exporting information is to transfer it to your Google account, since this platform does not have immediate integration with another cloud storage platform for export the reports. Next, I will mention in more detail the things that I liked:

* As I said before, you can have real time analytics of your website, I have never seen a platform before that is able to count the visits in real time, I have usually been using web analytics platforms that count the visits after they are posted. It will process correctly, in the old platforms that I have used the visit counter is updated from time to time, but in Google Analytics that does not happen, each visit you receive on your website will be counted immediately. This real-time visitor counter is undoubtedly very beneficial, it will help you understand all the progress your website is making, and it will also help you understand if you are having good SEO within your page, since the positioning it is very important and is the main source of visits.

* Heat waves are another of the really important functions within this platform, since absolutely all people love to correctly visualize the most visited areas of their website, in this way you will be able to know which area of ​​your website is more interesting and letter more the attention of new visitors. This feature is a bit difficult to use, because you have to configure all the sections of your website correctly, you also have to configure the different parts of each section, so that the heat waves work correctly and can indicate the most difficult areas. visited. Although the configuration of this functionality is a bit complicated, the results are really worth it, it will help you to understand very easily which is the most interesting area of ​​your site, In this way, you will be able to gradually add more areas interest to your customers.

* This platform allows us to keep an accounting record in which we can insert each of the visitors who have become customers, in addition, every time someone subscribes to our newsletters within our website, the Google Analytics platform They also count them individually, so it is very easy to understand the number of visitors you have had and the number of subscriptions obtained. This feature also helps you to count visitors who have become clients. After you have counted the visit correctly, you have to do the manual registration for the platform to count it as a client of a deal.

* Currently, we have a blog implemented within our website, this Google Analytics platform also helps us to visualize the visits to our blog, in this way we can understand which of the articles complies with the most customer attention. Our blog is quite complete, with true information about the real estate sector, so it is totally influential, it is important for us to count the visit to our blog.

Negative: Throughout our experience with this platform within our company, I must admit that I have had innovative results, all the functionalities have allowed us to have a correct analysis of our website, and I really do not have any type of complaint, all the functions have fulfilled their corresponding objective within this work area, I work in the marketing sector of our company, and my main functionality is to advertise so that they access our website and be able to generate many more sales, So this platform has been really useful since it is able to count the people who access our website through a previously sent campaign. For example, when we send a campaign in a general way within Google search engines, we will obtain clients who visit our website, all these clients are accounted for separately, in this way we can have a correct accounting of the number of people who have entered through a campaign. The only negative thing I have noticed about this software is the following:

* Currently there is no type of backup to see the detailed reports and that these are not lost during any interruption of the computer or the website server. I have noticed that on some occasions when we are having a correct monitoring of our website, and some type of interruption of our computer occurs, all this information is lost, it is not able to store it in the cloud or make a backup copy of the information. In itself, the only way to counteract this negative factor is by making constant detailed reports of all the information collected, since these reports can be easily extracted through the Google platform. It is very important that this system simply save the information as soon as possible, because sometimes we make a quite important posting for us and we would not like to lose that information.

Summary: Google Analytics is a great, free marketing tool for tracking your site's users, but it has a steep learning curve.

Positive: - allows you to see large amounts of data collected about your site's visitors
- lets you visualize a user's journey through the site, what they clicked on, when they lost interest, etc
- gives you info on decide type, location, etc
- can create custom dashboards and charts to track certain combinations of metrics
- completely free

Negative: - UI can be difficult to parse, hiding some features behind menus
- steep learning curve