Top Pick

Google Ads Description

Enhance your business visibility through Google Ads and connect with potential customers actively searching for services similar to yours on Google Search and Maps. You only incur costs for tangible results, such as clicks to your site or phone calls to your business. Appear in search results when individuals are looking for your offerings, as Google serves as the primary platform for inquiries about activities, destinations, and purchases. Your digital advertisements can target users at the precise moment they express interest in products or services you provide. Regardless of whether users are on desktop or mobile devices, a well-placed advertisement can convert inquiries into loyal customers. Boost online sales, reservations, or newsletter signups by utilizing ads that lead users directly to your website. Enhance customer engagement through ads that display your contact information and include a click-to-call feature, making it easier for potential clients to reach you. Additionally, leverage business ads that guide individuals to your location on the map, effectively driving foot traffic to your establishment. This strategic approach not only increases your reach but also solidifies your presence in a competitive market.

Integrations

Reviews - 39 Verified Reviews

Total
ease
features
design
support

Company Details

Company:
Google
Year Founded:
1998
Headquarters:
United States
Website:
ads.google.com

Media

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support

Google Ads Features and Options

PPC Software

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM) Software

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Google Ads Lists

  • Name: François P.
    Job Title: Sales Director
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User, Administrator, Deployment
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    With good budget and good knowledge, it could change everything for your business

    Date: Jun 06 2022

    Summary: I recommend Google Ads for all the companies that already did the job on the website optimisation. Then it is a wonderful tool!

    Positive: Of course, Google Ads could represent a wonderful opportunity for your business. If you know how to configure your campaign, you will be able to quickly develop your turnover.

    Negative: It could be difficult to understand all the settings that offers you Google Ads.

    Read More...
  • Name: shristi B.
    Job Title: Developer
    Length of product use: 6-12 Months
    Used How Often?: Daily
    Role: User
    Organization Size: 5,000 - 9,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Great application for ads

    Date: Sep 08 2021

    Summary: Google Ads help me to spread my business and products across many people online. It's really easy to show ads to specific customers and locations.
    Really easy to use.

    Positive: Easy to use and publish ads to many people.
    You can customize where you ads will go like location, people etc.
    Help to improve your business and spread the word.

    Negative: No cons. Works perfect to increase your business flow.

    Read More...
  • Name: Areeqa H.
    Job Title: DevOps Engineer
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Google Ads boosts the business.

    Date: Jul 22 2021

    Summary: Overall, Google Ads easy to manage advertisement management platform. The user interface clear and concise in terms of showing the information.

    Positive: - Google Ads helps tremendously in creating and managing advertisements.
    - It has an informative analytics dashboards that provides all the necessary information about the ads.
    - It supports keyboard search and performance planning.

    Negative: - It is not suitable for beginners with no experience.
    - The pricing is a bit higher compared to other platforms.

    Read More...
  • Name: Faraz M.
    Job Title: Flutter Developer
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Customized ads to target better.

    Date: Jul 06 2021

    Summary: Overall, Google Ads helps in creating various types of ads according to the campaign. It has multiple tools that helps in targeting and creating the ads.

    Positive: - It is fairly easy to use and can be used by anyone without having any prior experience.
    - It has the highest market share and because of that it gives effective output for the user.
    - Ads can be targeted according to demographics and location.

    Negative: - It is more expensive than other ad targeting platforms.

    Read More...
  • Name: Sundar Y.
    Job Title: Data Scientist
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 1,000 - 4,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Value for money advertisement platform.

    Date: Apr 15 2021

    Summary: Overall, Google Ads is the best for value for money ads targeting and customizing ads according to your preference.

    Positive: - It has machine learning for refined ad targeting.
    - It gives you a lot of options to customize your ads.
    - It is the most affordable ads manager when compared to alternatives.

    Negative: - It is not beginner-friendly as the user interface feels complex to operate.

    Read More...
  • Name: Farhan H.
    Job Title: Front End Developer
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Most Reliable Ad Platform.

    Date: Feb 27 2021

    Summary: Overall, Google ads are one of the best platforms that I have used to manage and target ads, it has many tools that come in very handy and makes the process of targeting ads much easier.

    Positive: 1. Google ads are very easy to use and manage, I was able to customize it as much I wanted as per my requirements.
    2. There is no minimum budget restriction like other ad platforms.
    3. I was able to track my reports even on my phone.
    4. It provided me with in-depth insights and reports to maximize my profit.

    Negative: 1. It has a lot of features and that becomes a little overwhelming at first, initially I was a bit confused by the interface and I think they should work upon this issue to make it less complex and more user-friendly to use.

    Read More...
  • Name: Joseph B.
    Job Title: Data Analyst
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    My Experience With Google Ad

    Date: Feb 23 2021

    Summary: Google Ads has been an amazing addition to our business thanks to the many features and ease of tracking and managing ads. Online marketing has never been this easy.

    Positive: With Google Ads, everything about advertising and tracking ad success becomes easy.
    The tool easily integrates with other Google tools making it very effective.
    Using as well as customizing the tool is as well easy.

    Negative: So far no dislikes because I have not encountered problems using Google Ads.

    Read More...
  • Name: Kuldip A.
    Job Title: Intern
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Easy revenue

    Date: Feb 23 2021

    Summary: If you want to reach your audience in the least possible time. You should try google ads. It is very easy to use and you pay as per your use.

    Positive: You do not have to do anything, everything is taken care of by Google. You can modify the audience target and the category in which you want to show your ad.

    Negative: Keywords are very expensive but they, boost the reach of your ad. Overall, the price of the advertisement is good, but keywords on other hand are expensive.

    Read More...
  • Name: Junaid A.
    Job Title: Front End Developer
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 1,000 - 4,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Opportunities For Businesses.

    Date: Feb 22 2021

    Summary: Overall, Google ads are one of the best ad management tools that provide you with immense features to increase your productivity.

    Positive: -You can automated messages when you need any help.
    -It has multiple targeting options for audiences.
    -It has easy to learn and fluid UI.
    -It has a lot of useful tools and features.
    -You can easily manage the client's account.

    Negative: -Not suitable for small businesses.
    -It takes effort to find required tools sometimes.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Marketer
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Targeted ads

    Date: Feb 22 2021

    Summary: Overall it is nice to use Google ads to get your company advertised on a big scale. It may get annoying for end users to see same ads again and again.

    Positive: Google ads is a platform that offers very unique and targeted ads and a decent analytics system to monitor the same.

    Negative: Google ads are extremely repetitive which gets annoying for users.

    Read More...
  • Name: Afsana K.
    Job Title: Back End Developer
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 1,000 - 4,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Simple Ad Manager.

    Date: Feb 13 2021

    Summary: Overall, Google Ads is a straightforward and simple way to manage the ads and track them. It has cross-platform support to follow your report anywhere you go. Sometimes the UI seems a bit complex because of the poorly organized architecture.

    Positive: -It is effortless to manage and simple to use. You can make as many changes as you want as per requirements.
    -There is no limitation of the budget in Google Ads, unlike other apps.
    -It is available on both Pc and smartphones so that you can track your report even from your phone.

    Negative: There are many features and functionality present in Google Ads, but they are not well organized, so sometimes it becomes complex to use.
    Also, there is no notification feature present for spending.

    Read More...
  • Name: Hassan J.
    Job Title: Product Manager
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Spread it like Fire

    Date: Feb 11 2021

    Summary: To sum up everything, it is free for basic analytics and gives an apparent and understandable analysis of your reach and the audience you are hitting.

    Positive: Easy to use.
    Gives the best analytics.
    Overall management of everything is very seamless, and it provides an easy to understand user interface.

    Negative: It is a pretty nice app that works fine and has many features, and the results are outstanding.

    Read More...
  • Name: Mohd T.
    Job Title: Full Stack Developer
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Best Performing Ads Service.

    Date: Feb 04 2021

    Summary: Overall, Google Ads is a quite useful tool to target ads and get quality traffic. You may find it a bit costly, but you will get everything that you pay for. It worth every single penny.

    Positive: -Google ads are straightforward to manage and customize as per your needs.
    -You get a ton of useful insights like the chart of your ads performance so you can track and act according to it.
    -The customer support provided by google ads is phenomenal. You get quick solutions for your problems in no time.

    Negative: -You get no notification on your spending until you manually see it on your dashboard.
    -It takes time to get optimized according to your needs, but you will be amazed by its performance once it gets.

    Read More...
  • Name: Lynn J.
    Job Title: Marketing Specialist
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 5,000 - 9,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Great Marketing Solution for Organizations

    Date: Feb 01 2021

    Summary: Google Ads ensures there is high level of marketing, which promotes sales, and bring more clients closer to our company. Also, Google Ads works closely with other programs.

    Positive: Google Ads is a program with free offer, which means, there is no subscription amount required. Two, the work relationship with the developer is perfect and quick responses when needed.

    Negative: Google Ads is a program known to perform all its roles effectively, without failure, and there is adequate support.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Student
    Length of product use: Less than 6 months
    Used How Often?: Yearly
    Role: User
    Organization Size: 10,000 - 19,999
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Huge fan of being able to see how popular different keywords are

    Date: Jul 17 2020

    Summary: As someone who had no previous ad buying experience, I am pretty satisfied with my Google Ads experience. Making an account is easy and there's even an offer to match up to 150 dollars I think.

    Positive: I like how the Google Ads dashboard lets you search for a keyword, see similar terms, how expensive they are, and the clickthrough rate or something similar.

    Negative: I was not expecting some common terms to cost over $3 per click, that will definitely add up quickly.

    Read More...
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