Good-Loop Description

With Good-Loop, individuals who interact with your brand have the opportunity to trigger a complimentary donation, allowing them to select from your charity partners for their support. This approach enables brands to positively impact the world while simultaneously enhancing ad performance and fostering a connection with their audience. Our innovative ethical formats wrap around existing video ads, distributing them widely online. When users dedicate their attention to an ad, they activate a free donation provided by the advertiser, leading to increased ad engagement and improved recall, all while cultivating brand loyalty. This includes skippable programmatic video content featured on premium publisher websites and platforms like YouTube. Should a viewer opt not to skip and instead watch the ad for 10-15 seconds, they too unlock a free donation from the advertiser and can choose a charitable cause to contribute to. Additionally, high-engagement social media posts on platforms such as Twitter, Facebook, Instagram, and Snapchat also allow users to unlock a donation simply by clicking or swiping on your content, further amplifying the impact of brand interactions. This model not only benefits the charities involved but also strengthens the relationship between brands and their consumers.

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Company Details

Company:
Good-Loop
Year Founded:
2016
Headquarters:
United States
Website:
good-loop.com/what-we-do

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Good-Loop Screenshot 1
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Web-Based
Types of Training
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