Experian Identity Verification Description
The dynamics of identity and fraud are evolving rapidly, driven by factors such as consumer expectations, advancements in technology, and a rise in identity theft and account breaches. It is essential for businesses to balance the risks of fraud with the imperative to deliver quick and seamless experiences to consumers. Our 2020 Global Identity and Fraud Report highlights that 88% of consumers feel positively about companies that prioritize enhancing customer experience, particularly in terms of security; however, there exists a disconnect, as 95% of businesses are confident in their ability to recognize customers while 55% of consumers feel unacknowledged. To enhance the customer journey, organizations should adopt lower-friction identity verification techniques and ensure higher approval rates for reliable, verified clients. Additionally, companies can achieve cost savings by applying step-up authentication only in customer interactions where further verification is genuinely necessary. Ultimately, addressing these challenges is vital for fostering trust and satisfaction among consumers.
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