Experian Identity Verification Description
The rapid pace of change in identity and fraud dynamics is astonishing. This is due to factors such as consumer demand, technological advances, and increased identity theft and account compromise. Businesses must understand and balance fraud risks with the desire to provide frictionless, fast experiences that meet consumers' expectations. Our 2020 Global Identity and Fraud Report shows that 88% of consumers believe their perception of a company is improved when they invest in customer experience. 95% of businesses are confident that they can identify customers. However, 55% of consumers do not feel recognized. Customers will have a better experience with low-friction identity recognition and higher approval rates for verified customers. Cost efficiencies can be achieved by only using step-up authentication for customer interactions that truly warrant additional verification.
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