EY Cloud Data IQ Integrations

Snowflake Cortex AI is a serverless, fully managed platform designed for organizations to leverage unstructured data and develop generative AI applications within the Snowflake framework. This innovative platform provides access to top-tier large language models (LLMs) such as Meta's Llama 3 and 4, Mistral, and Reka-Core, making it easier to perform various tasks, including text summarization, sentiment analysis, translation, and answering questions. Additionally, Cortex AI features Retrieval-Augmented Generation (RAG) and text-to-SQL capabilities, enabling users to efficiently query both structured and unstructured data. Among its key offerings are Cortex Analyst, which allows business users to engage with data through natural language; Cortex Search, a versatile hybrid search engine that combines vector and keyword search for document retrieval; and Cortex Fine-Tuning, which provides the ability to tailor LLMs to meet specific application needs. Furthermore, this platform empowers organizations to harness the power of AI while simplifying complex data interactions.

Transform your business with innovative and flexible AI-driven solutions that surpass conventional methods, enhancing the precision of your scoring processes through our cutting-edge predictive technology. Our offerings provide not only accurate but also distinct online behavioral insights regarding customers. Braight’s AI-based customer segmentation tool allows for a more profound understanding of customer behavior through advanced segmentation and predictive analysis of extensive online behavioral data. Designed to enhance revenue from cross-selling opportunities, this tool identifies clients' customers who exhibit a higher likelihood of conversion. Additionally, our refined segmentation approach empowers clients to effectively categorize and engage their audiences, leading to increased personalization in messaging and improved response rates for digital marketing campaigns. By leveraging these solutions, businesses can gain critical insights into customer behaviors—past, present, and future—ultimately driving more strategic decision-making. As a result, organizations can achieve a competitive edge in a rapidly evolving marketplace.