Semrush
Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.
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Kochava
Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention.
Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers.
Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
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OutLynk
Outlynk is a completely free platform that allows users to create a highly personalized, easily customizable page to house all the important links they want to share with their audience. This versatile tool can be used on social platforms like Instagram, TikTok, Twitch, Facebook, YouTube, Twitter, or LinkedIn, or even as a way to help people discover your work, brand, or business. After setting up your Outlynk Premium account and adding your links, simply copy your unique Outlynk URL (i.e. owsm/yourname) and paste it into your bio on Instagram or Twitter, or share it in Facebook posts and YouTube videos. Once you’ve done this, you’ll never have to update the link in your bio again as you can easily modify your Linktree links from within the platform. Outlynk also provides insightful analytics, allowing you to track data such as daily views, referrers, countries, operating systems, languages, and more, enabling you to understand your audience and optimize your content sharing strategy.
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Switchy
Introducing Switchy, the ultimate link engagement platform designed to enhance your marketing efforts. With it, you can easily shorten, customize, and monitor your links while utilizing features like A/B testing and retargeting pixels. Elevate your link performance and increase your conversion rates as you track and retarget every individual who interacts with your links across platforms such as Facebook, Instagram, Twitter, LinkedIn, Google Ads, Quora, and Pinterest. Maximize the potential of your advertising campaigns by transforming the way you share links. Switchy allows you to effortlessly customize the look of your shared posts on social media in just two clicks, enabling you to edit the title, description, and image, thereby revitalizing your links and enhancing your click-through rates. Moreover, you can launch highly targeted ad campaigns on your preferred platforms, including Facebook, Twitter, and LinkedIn, ultimately driving higher conversion rates. Gain immediate insights with real-time data presented on your dashboard, providing you with comprehensive metrics like click counts, referrers, and audience demographics. Take your marketing strategy to the next level with Switchy’s robust features and watch your engagement soar. With every link, you have the opportunity to refine your approach and achieve better results.
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