Conzent Integrations

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Simplifying tag management is now a reality with tools that allow you to handle all your website tags without the need for code alterations. Google Tag Manager provides a straightforward, dependable, and easily integrated solution for managing tags at no cost. You can effectively add and modify your website tags to gain deeper insights into conversions, site analytics, and other metrics. This tool is compatible with both Google and various third-party tags, ensuring comprehensive support. With features like error checking, security measures, and rapid tag loading, you can be confident that every tag functions properly. Additionally, it fosters improved collaboration within your organization, as features such as workspaces, detailed access controls, and support for multi-environment testing promote efficient teamwork between marketing and IT departments. Access to user-friendly functionalities like preview and debugging tools, auto-event triggers, and a simple interface allows for seamless tag management. The ability to modify tags quickly enhances your workflow, thereby saving time and boosting productivity. Furthermore, it facilitates essential tasks like conversion tracking and remarketing, making it an indispensable tool for any digital marketing strategy.