Click Fraud Protection Description
Campaign Protection safeguards your pay-per-click advertising efforts by identifying and mitigating fraudulent and duplicate clicks through sophisticated click fraud detection technology. Our platform meticulously tracks user interactions using various metrics such as IP addresses, geolocation, cookies, browser fingerprints, duration of page visits, and device activity (including keyboard, mouse, touch, and scrolling) to effectively pinpoint and eliminate invalid clicks. With Campaign Protection, you can monitor every click on your pay-per-click ads, irrespective of their source, covering platforms like Google Ads, Bing Ads, Facebook, and Twitter, as well as any other campaigns you may run. The tool also allows for the automatic management of IP addresses and ranges for Google Ads IP Exclusion via the Google Ads API, enabling instant updates. Additionally, our software incorporates a variety of blocking rules and device type specifications and is compatible with Google Ads' limit of excluding up to 500 IP addresses. This comprehensive approach ensures that your advertising budget is protected from waste due to fraudulent activity, optimizing your return on investment.
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