Harmoni
A powerful data analysis and visualization platform specifically designed for market research data. Harmoni can do it all, from data processing to analysis, reporting and visualization, as well as distribution, alerts and distribution. Spend less time processing data and more time analysing it. Harmoni automates your job. Harmoni makes it easy to share valuable and actionable insights with stakeholders. Although market research budgets are shrinking in number, expectations are increasing. Harmoni allows you to slice and dice data as the questions are asked. Harmoni allows you to combine multiple data sources into one usable set. Harmoni supports many data sources including IBM SPSS®, SQL and Microsoft Excel, CSV, tab delimited files, Dimensions and more. Harmoni is integrated with popular market research platforms such as Voxco and FocusVision Decipher.
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Kantar Marketplace
Enhance your competitive advantage by leveraging agile consumer insights. Our advanced platform caters specifically to innovative brands, enabling them to thrive in today's market. Kantar Marketplace serves as an automated market research solution tailored for insights experts, marketing professionals, and agencies eager to experiment, learn, and accelerate their progress. This unique platform stands out as the only market research tool with independently validated capabilities that accurately forecast sales and brand expansion. Quickly obtain answers to your critical inquiries through proven automated research solutions crafted to meet the highest quality standards. Select from a comprehensive range of modular offerings, including surveys, reports, and data, allowing you to conduct your own market research or leverage Kantar’s specialized services. Gain access to global insights with solutions available in 70 countries, continually expanding to meet client needs. With dedicated local support and account management, rest assured knowing you have assistance whenever needed. As the world’s foremost data, insights, and consulting company, Kantar is committed to helping clients understand consumer behavior and drive growth effectively. Our expertise empowers brands to navigate the complexities of the market landscape with confidence and clarity.
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Aurora
Aurora is an innovative market research platform designed to enhance efficiency and deliver exceptional insights to businesses of any scale, no matter their level of expertise in research. Gone are the days when business leaders had to depend on intuition or sift through countless search results; they can now quickly access accurate, real-time information to inform their choices. This tool uniquely integrates reliable data with GenAI within a user-friendly interface, making it accessible for startups, small to medium-sized businesses, and investors. What distinguishes Aurora is its commitment to transparency, as it offers clear calculations, citations for data sources, and outlines the assumptions behind its models, ensuring users are always informed. Currently, their flagship product is a market sizing tool utilized by both startups and venture capitalists, with plans for rapid expansion into additional features such as competitive intelligence, audience segmentation, and persona development. With a focus on empowering users, Aurora is set to redefine how businesses approach market research and decision-making.
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Cypris
Utilize a centralized dashboard to access real-time data that bolsters your research and development strategy. This platform enhances your team's ability to conduct more intelligent research, accelerates innovation, and provides profound strategic insights. By leveraging this tool, you can avoid overlooking critical data points that may jeopardize your projects. Additionally, it allows you to optimize your existing research strategies, saving both time and financial resources. Discover essential partners and industries where your innovations can thrive, and identify specific commercial allies for both outbound and inbound technology licensing ventures. Explore your potential innovation landscape and analyze the competitive environment effectively. This market intelligence is specifically tailored for R&D, enabling companies to directly access crucial data that aids in new product development and informs commercial strategies. Equip your R&D team with an interactive dashboard that facilitates the analysis of live innovation data pertinent to your interests, while also keeping track of the latest updates and trends within the industry. Moreover, this comprehensive approach ensures that your team remains ahead of the curve in a rapidly evolving market.
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