Appinio Market Research Reviews

Aurora is an innovative market research tool which streamlines work and (almost) instantly provides unparalleled insight to businesses of any size, regardless of how familiar they are with research and insights. Business leaders don't need to rely on gut feeling or spend hours on Google to make decisions. They can now gather accurate real-time data in an instant. Aurora combines GenAI with unique & trusted data to create a simplified platform that is tailored for investors, SMBs and startups. Aurora is unique in that it offers transparent calculations, URL data references for easy verification, as well as a list of assumptions made by the models. They have a first product that is used by both startups and venture capitalists. However, they are quickly developing other products like competitive intelligence, audience segments, personas and more.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.