Appier AIRIS Description

AIRIS represents a cutting-edge, AI-driven customer data platform that allows marketers to seamlessly integrate and unify customer data in real-time across various channels, including web, mobile, cloud, CRM, and offline systems, thereby providing a comprehensive 360° perspective of each customer. It offers data teams the capability to load and map first-party data, create custom attributes, and reconcile identities from different sources, enabling the direct activation of those attributes into marketing or personalization strategies. With user-friendly dashboards and templates, AIRIS helps visualize insights effectively, facilitating quick segmentation, customer journey analysis, and the extraction of actionable metrics. Additionally, its predictive models, which include conversion and price-sensitivity scoring, automatically assign over 500 predictive attributes to users without the need for specialized data-science knowledge within the organization. By significantly reducing the timeline from data acquisition to visualization and activation, AIRIS empowers brands to transition from insights to active campaigns in mere minutes, thereby enhancing real-time remarketing efforts and overall marketing agility. This innovative approach not only streamlines the marketing process but also ensures that businesses can respond swiftly to changing customer behaviors and preferences.

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Company Details

Company:
Appier
Year Founded:
2012
Headquarters:
Taiwan
Website:
www.appier.com/en/products/airis

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Appier AIRIS Screenshot 1
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Training Videos
Customer Support
Business Hours
Online Support

Appier AIRIS Features and Options

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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