Amazon Personalize Description
Amazon Personalize allows developers to create applications using the same machine learning technology (ML) used by Amazon.com to provide personalized recommendations in real time. No ML expertise is required. Amazon Personalize allows developers to easily create applications that can deliver a wide range of personalized experiences. This includes product recommendations, personalized product ranking, and targeted direct marketing. Amazon Personalize is a fully managed machine-learning service that goes beyond static rule-based recommendation systems. It trains, tunes and deploys customML models to deliver highly personalized recommendations to customers in a variety of industries, including media and entertainment. Amazon Personalize provides the infrastructure and manages all aspects of the ML pipeline. This includes processing the data, identifying features and using the best algorithms. Training, optimizing and hosting the models are also included.
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