Akamai mPulse Description
Gather data on user experiences to enhance website efficiency and assess return on investment. Attain comprehensive insights into user behavior by examining their interactions with website features and linking these to business outcomes. Identify which functionalities most significantly affect revenue through tailored dashboards, while also analyzing the effects of resources like images and scripts on usability. Take proactive measures to address performance issues, ensuring any website modifications are assessed for their influence on revenue. Collect and retain data from all user events for historical analysis over a 13-month period, allowing for a thorough evaluation of key metrics across the site to refine digital strategies. This process incorporates Google Core Web Vitals to ensure optimal performance. Utilize advanced “what-if” scenarios to predict how changes could affect site efficiency, while distinguishing between human users and bots to assess their impact on business metrics. Implement automatic detection of atypical behavior to mitigate potential issues, and oversee third-party resources associated with advertisements, analytics, and similar elements, adjusting strategies as necessary. This holistic approach ensures a continually optimized online presence.
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