Adobe Target Description

Continuously evaluate and enhance every interaction, each time you engage. By utilizing Adobe, you gain access to a comprehensive optimization system that features AI-driven testing, tailored experiences, and large-scale automation, enabling you to identify unique individuals amidst the crowd and provide them with joy. Truly remarkable experiences are those that are consistently personalized. Leverage our integrated, evolving profile to ensure the finest interactions across all platforms. Conducting isolated tests in separate environments is no longer sufficient; instead, seamlessly test across all channels whenever needed. The integration of AI is vital for effective optimization in today’s landscape. With just a single click, test and personalize for each visitor by harnessing the power of artificial intelligence. Outstanding customer experiences demand equally outstanding tools and resources. Furthermore, embracing a holistic approach to optimization will elevate your engagement strategy to new heights.

Integrations

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Company Details

Company:
Adobe
Year Founded:
1982
Headquarters:
United States
Website:
www.adobe.com/marketing/target.html

Media

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support

Adobe Target Features and Options

Heatmap Software

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Customer Experience Software

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

AB Testing Software

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Feature Management Software

A/B Testing
Entitlement Management
Feature Alerts
Feature Flag / Toggle
Feature Rollout Management
KPI Monitoring
Kill Switch
Multivariate Testing
Product Experimentation
Whitelist Creation

Adobe Target User Reviews

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