Adobe Target Description
Continuously evaluate and enhance every interaction, each time you engage. By utilizing Adobe, you gain access to a comprehensive optimization system that features AI-driven testing, tailored experiences, and large-scale automation, enabling you to identify unique individuals amidst the crowd and provide them with joy. Truly remarkable experiences are those that are consistently personalized. Leverage our integrated, evolving profile to ensure the finest interactions across all platforms. Conducting isolated tests in separate environments is no longer sufficient; instead, seamlessly test across all channels whenever needed. The integration of AI is vital for effective optimization in today’s landscape. With just a single click, test and personalize for each visitor by harnessing the power of artificial intelligence. Outstanding customer experiences demand equally outstanding tools and resources. Furthermore, embracing a holistic approach to optimization will elevate your engagement strategy to new heights.
Adobe Target Alternatives
AddSearch
AddSearch transforms the way organizations connect users with information. More than just a traditional site search, AddSearch now offers AI Answers and AI Conversations, enabling businesses to deliver direct, conversational, and context-aware responses to user queries. These advanced capabilities complement AddSearch’s proven site search and content recommendation solutions, helping organizations create effortless, engaging, and personalized digital experiences.
With AddSearch, you can choose between AI-driven answers, conversational interfaces, or lightning-fast search results—all fully customizable for websites, e-commerce platforms, or web applications. Our Crawler and Indexing API ensure your content is always up-to-date, while our expert implementation services save valuable developer time and maximize results.
Today, nearly 2,000 customers worldwide—across Media, Telecommunications, Government, Education, E-commerce, and more—trust AddSearch to provide best-in-class search and AI-driven discovery.
AddSearch product portfolio includes:
- AI Answers – instant, accurate, and direct responses powered by generative AI.
- AI Conversations – natural, chat-like interactions for deeper user engagement.
- Autocomplete & Smart Ranking – predictive suggestions and optimized result ordering.
- Personalized Search – tailored experiences based on behavior and preferences.
- Content & Product Recommendations – boost engagement and conversions.
- Advanced Analytics – insights into user behavior
- Flexible Content Controls – include/exclude content, synonyms, filters, and facets, promote
- Enterprise Features – SSO, organizational user management, audit logs, SLA up to 99.999%.
- Seamless Implementation – works with any CMS, via crawler or API
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Identity Matrix
Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach.
With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions:
1. Where is your best traffic coming from?
2. What does the customer journey look like - step by step?
3. How can I contact high-intent, in-market leads?
With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.
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BytePlus Recommend
Fully managed service that provides product recommendations tailored to the needs of your customers. BytePlus recommend draws on our machine learning expertise to provide dynamic and targeted recommendations. Our industry-leading team has a track history of delivering recommendations on some of the most popular platforms in the world. To engage users better and make personalized suggestions based upon customer behavior, you can use the data from your users. BytePlus recommend is easy to use, leveraging your existing infrastructure and automating the machine-learning workflow. BytePlus recommend leverages our research on machine learning to deliver personalized recommendations that are tailored to your audience's preferences. Our algorithm team is highly skilled and can develop customized strategies to meet changing business goals and needs. Pricing is determined based on A/B testing results. Based on your business needs, optimization goals are set.
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Intellimize
IWith your marketing ideas and our machine learning, you can optimize your web site for every single visitor.
Simultaneously test all of your most creative marketing ideas to constantly showcase the messaging, content, and experiences that performs best.
This is way beyond A/B testing and old-school, rules-based personalization. This is the new standard for high-converting landing pages across your website. This is Continuous Conversion™—and it changes… everything.
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Integrations
Company Details
Company:
Adobe
Year Founded:
1982
Headquarters:
United States
Website:
www.adobe.com/marketing/target.html
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support
Adobe Target Features and Options
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