Adobe Experience Platform Description
Your data can be put to work immediately. Experience Platform, the core of Experience Cloud products is an open platform that transforms all your data, Adobe and non-Adobe, into robust customer profiles that are updated in real-time. It also uses AI-driven insights that help you deliver the best experiences across all channels. To create and improve real-time customer profiles, you can bring in data from multiple sources. Checkmark Data validation and standardized XDMs make data easier to understand. Checkmark Start personalizing experiences by using your real-time customer profiles. Checkmark Activate profiles across channels and devices with our dynamic identity graphs. Experience Platform offers powerful application services with unparalleled functionality. All customer interactions can be analyzed in one interface. For instant personalization, activate real-time customer profiles. You can create individual journeys that adapt to customer behaviour.
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