Everflow is the smarter Partner Marketing & Tracking Platform. Manage partners across both mobile and digital environments, track all performance marketing channels, while consolidating your analytics. Everflow provides speed and scale through Google Cloud infrastructure, automated optimization through SmartSwitch, and accessible reports for deep diving into every user's click.
We address several major issues in the industry through:
Scalable Infrastructure built on Google Cloud (Case Study) - The current growth rate for mobile traffic is a 79% increase year-over-year (Ericsson, 2018);
therefore, any platform that wants to handle both mobile and desktop needs the infrastructure to handle this staggering growth in traffic.
Drilling Down on Performance - Modern partners are global and promote through multiple placements or sub-publishers. It’s critical to be able to quickly evaluate performance by each GEO, city, and placement.
Deterministic Fraud Blocking - We let clients to set clear rules about the kinds of traffic that should be considered unnatural, and automatically block any traffic that violates those rules.
