Best Medical Affairs Platforms for Veeva CRM

Symmetryk, a software platform for engagement, was built specifically for the life sciences industry. It simplifies the way field teams engage and connect with the healthcare community. It allows field teams to have access to the latest scientific content and ensures they are equipped with the right resources during interactions. Symmetryk provides customer-facing teams the tools they need to deliver engaging presentations, engage in meaningful conversations, and build strong relationships. The platform provides access to content from anywhere, including a doctor's office, hospital basement or flight. This ensures that content is always current. Symmetryk has a highly streamlined database of content, which allows access to any piece in just three clicks. It provides detailed analytics on content usage and insights into what content is most appreciated by medical science liaisons.

Cognipharma’s HCP Engagement Platform, a SaaS-based solution, is designed for pharmaceutical companies that want to enhance their omnichannel strategy and foster high value interactions with healthcare professionals. The platform integrates seamlessly with CRMs like Veeva, IQVIA, Salesforce or custom systems to ensure centralized management of data. The platform offers real-time HCP validation and registration, allowing immediate access to content via single sign-on. It also verifies against public databases and existing CRM records. The platform also emphasizes consent management and preferences management. It allows for the progressive capture of content and channel preferences to align communications with HCPs expectations. Cognipharma’s solution, which offers deep personalization of channel and content interactions, aims to improve sales and marketing KPIs by offering insights into the customer journey across channels and identifying optimal engagement strategies.