Best Marketing Software for AWS Lambda

Ably is the definitive realtime experience platform. We power more WebSocket connections than any other pub/sub platform, serving over a billion devices monthly. Businesses trust us with their critical applications like chat, notifications and broadcast - reliably, securely and at serious scale.

Bloomreach transforms the e-commerce landscape through personalization. Its innovative data engine consolidates real-time information about customers and products, enabling businesses to gain insights into true customer desires. By linking this insight across various channels, the e-commerce experience becomes boundless, adapting to customers’ evolving preferences as they shop. Powered by Loomi, Bloomreach's AI platform for e-commerce, this approach opens up countless new avenues for making purchases. The suite of Bloomreach products encompasses Engagement, a marketing automation tool; Discovery, an advanced e-commerce search solution; Content, a headless content management system; and Clarity, which offers AI-driven conversational shopping experiences. With numerous AI patents to its name, the company caters to a diverse array of global brands, including Williams-Sonoma, Bosch, Puma, and Marks & Spencer, illustrating its broad market impact. This comprehensive approach ensures that businesses remain competitive in a rapidly changing digital marketplace.

Amazon Simple Notification Service (SNS) is a comprehensive messaging platform designed for both system-to-system and app-to-person (A2P) communications. It facilitates interaction between systems through a publish/subscribe (pub/sub) model, allowing messages to flow seamlessly between independent microservice applications or directly to users via SMS, mobile push notifications, and email. The pub/sub capabilities for system-to-system interactions support topics that enable high-throughput, push-based, many-to-many messaging. By leveraging Amazon SNS topics, your publishing systems can efficiently distribute messages to a wide array of subscriber systems or customer endpoints, including Amazon SQS queues, AWS Lambda functions, and HTTP/S, thus allowing for concurrent processing. Additionally, the A2P messaging feature empowers you to send messages to users on a large scale, utilizing either a pub/sub model or direct-publish messages through a unified API. This flexibility enhances communication strategies for businesses aiming to engage their users effectively.

Amazon Pinpoint is a versatile and scalable service designed for both outbound and inbound marketing communications. It enables businesses to engage with their customers through various channels, including email, SMS, push notifications, and voice calls. The platform is user-friendly, making it straightforward to set up and adaptable for a wide range of marketing communication needs. Users can segment their target audience to ensure the right customers receive personalized messages tailored to their interests. Additionally, Amazon Pinpoint provides comprehensive delivery and campaign metrics to help assess the effectiveness of communications. As a service that can expand alongside your business, it has the capability to handle billions of messages daily across different channels. Getting started is simple, requiring just a few clicks within the Amazon Pinpoint interface. Suitable for both marketers and developers, the platform accommodates marketing, bulk, or transactional communication scenarios. Marketers benefit from the ability to visually design, orchestrate, and execute campaigns via the console, while developers can utilize Amazon Pinpoint APIs for tasks such as message dispatching, campaign scheduling, and monitoring user interactions on web and mobile platforms. This dual functionality ensures that both groups can maximize their communication strategies effectively.

BOSCO™ leverages your data alongside our innovative AI technology to pinpoint the most effective areas for allocating your marketing budget, ensuring optimal results. By integrating your internal marketing information with sophisticated algorithmic models, BOSCO™ generates customized reporting dashboards. The platform's user-friendly interface acts as a consolidated source of truth, empowering marketing professionals to enhance their digital spending strategies through data-informed insights. With our distinctive BOSCO™ Index feature, we assess your domain's performance relative to key competitors within your sector. The BOSCO Index™ quantifies your online presence and evaluates how well you are performing in both organic and paid media investments. Built upon reliable data sourced from reputable third-party domains and historical digital interactions, BOSCO™ focuses not on the size of your marketing budget but on your ability to optimize online visibility through paid and organic search strategies. Additionally, BOSCO™ identifies and ranks ten competitors in your market, providing valuable insights into competitive positioning. Ultimately, this comprehensive analysis helps marketers adapt their strategies to achieve superior results in a dynamic digital landscape.

AWS Marketplace serves as a carefully organized digital platform that allows users to explore, buy, implement, and oversee third-party software, data products, and services seamlessly within the AWS environment. This marketplace offers a vast array of options spanning various categories, including security, machine learning, business applications, and DevOps tools. By featuring adaptable pricing structures like pay-as-you-go, annual subscriptions, and free trials, AWS Marketplace makes it easier for customers to manage procurement and billing by consolidating expenses into a single AWS invoice. Additionally, it facilitates quick deployment of pre-configured software that can be easily launched on AWS infrastructure. This efficient model not only empowers businesses to spur innovation and reduce time-to-market but also enhances their ability to control software utilization and costs effectively. Ultimately, AWS Marketplace stands as an essential tool for organizations looking to optimize their software management and procurement processes.

In today's fast-paced market, capturing customer attention is increasingly challenging, forcing marketing and customer experience (CX) leaders to drive growth while managing limited time and resources. Pendula harnesses the vast capabilities of generative AI to equip teams with the tools necessary to foster adaptive and impactful two-way customer interactions, ultimately inspiring, engaging, and retaining customers on a larger scale. Positioned as a central figure in the dialogue between businesses and their clientele worldwide, Pendula offers intuitive drag-and-drop features that enable teams to maximize their productivity. By facilitating intelligent action based on real-time data, Pendula activates your entire data ecosystem, making it a cornerstone of next-generation customer engagement and retention strategies. Through its innovative workflow studio, the only constraints are those of your imagination, allowing users to select data sources that highlight crucial moments for their customers, thus enhancing the overall experience. This approach not only streamlines communication but also cultivates deeper relationships between brands and their audiences.

Observo AI is an innovative platform tailored for managing large-scale telemetry data within security and DevOps environments. Utilizing advanced machine learning techniques and agentic AI, it automates the optimization of data, allowing companies to handle AI-generated information in a manner that is not only more efficient but also secure and budget-friendly. The platform claims to cut data processing expenses by over 50%, while improving incident response speeds by upwards of 40%. Among its capabilities are smart data deduplication and compression, real-time anomaly detection, and the intelligent routing of data to suitable storage or analytical tools. Additionally, it enhances data streams with contextual insights, which boosts the accuracy of threat detection and helps reduce the occurrence of false positives. Observo AI also features a cloud-based searchable data lake that streamlines data storage and retrieval, making it easier for organizations to access critical information when needed. This comprehensive approach ensures that enterprises can keep pace with the evolving landscape of cybersecurity threats.