Best Marketing Automation Software for Small Business - Page 23

Capture the right signals from in-person interactions. atEvent's universal app for lead capture lets your entire team scan, check-in, or manually add leads wherever they meet prospects. Capture marketing consent, add custom qualifiers, and other context that leads into sales meetings. Without hesitation, capture in-person intent data. atEvent's flexible Marketing Consent feature lets you gain consent during an interaction to comply with CCPA and GDPR, as well as other privacy policies. Double opt-ins are eliminated and you can send marketing communications directly to your event leads. You can track progress and motivate your team by having access to analytics right from your mobile app and atEvent dashboard. Get insight into the quality of event leads, target accounts activity, event performance, and ROI to help you springboard your marketing.

For genuine digital transformation to occur, it is crucial that your marketing data is not only reliable but also actionable, allowing you to connect with customers in a meaningful way through tailored experiences that enhance customer lifetime value. By offering personalized interactions, seamless cross-channel messaging, and loyalty initiatives, you can significantly enrich your relationships with customers. Marigold Engage+ (previously known as Cheetah Digital) equips marketers with the tools needed to swiftly scale operations and address the demands of today's consumers. As the urgency for digital transformation continues to rise, acquiring new capabilities to adapt to shifting expectations becomes essential. Marigold Engage+ facilitates this transition efficiently by delivering the integrated technology and services necessary for fostering enduring, profitable, and mutually beneficial customer relationships. With our platform, you can uncover new opportunities, create targeted audience segments, and manage data through real-time interaction strategies. Transform your marketing initiatives into a dynamic consumer database by crafting engaging experiences that successfully turn the unknown into the known, ensuring you stay ahead in a rapidly evolving market. Additionally, this approach not only drives immediate results but also sets the foundation for long-term success and customer loyalty.

We empower exceptional Go-to-Market teams™ to revolutionize the way your organization drives revenue. Terminus is designed specifically for sales and marketing teams that prioritize revenue generation over mere lead acquisition. At the heart of Terminus lies our Data Studio, which enables you to easily identify and rank the most suitable targets using firmographic, intent, engagement, psychographic, and relationship insights. With Terminus, you can craft tailored messages for the appropriate audiences, regardless of their location. Create synchronized experiences across various platforms, including display and social media advertising, chat, email, and web personalization. By effortlessly integrating all of your account data, Terminus ensures that your go-to-market teams remain in sync from the initial contact through to renewal and expansion. It automatically notifies sales teams of significant engagements, centralizes account details, and enhances pipeline forecasting, thereby speeding up the opportunity for growth. As a result, your organization can achieve a more streamlined and efficient approach to revenue generation.

Be Found Interactive is a specialized digital agency dedicated to crafting and overseeing effective online marketing strategies for a handpicked selection of clients. Our expertise includes managing extensive pay-per-click and SEO initiatives across some of the most fiercely competitive sectors on the internet. We establish vital social media connections and leverage advertising to enhance lead generation and sales figures. Our comprehensive services encompass everything from landing pages to micro-sites and responsive websites, all with a keen emphasis on improving conversion rates. In addition, our knowledgeable consultants offer digital strategy and due diligence insights for businesses and private equity firms alike. We create tailored applications and develop functionalities that adapt to our clients' evolving requirements. Furthermore, we produce authoritative and action-oriented content across various industries to boost traffic and generate leads, ensuring our clients stay ahead in a dynamic digital landscape. Ultimately, our commitment to results drives everything we do.

Enhance your customer interactions through highly tailored, cross-channel experiences. With 72% of consumers engaging solely with personalized marketing, a one-size-fits-all approach is outdated. SmarterHQ simplifies the process of addressing the unique needs of each customer on a large scale. Achieving effective automation for precise personalization can be quite challenging when dealing with internal teams, various data sources, and multiple interaction channels. This is where our expertise comes into play. We enhance customer identification and outreach by an impressive average of 202% for our clients by capturing anonymous visitors without requiring them to sign in. Our platform is built on a robust Customer Data Platform (CDP) framework, with a focus on customer identity resolution, enabling us to amalgamate critical online and offline information into a cohesive view of each customer, regardless of their interaction points. Additionally, our user-friendly marketer interface allows for easy identification of highly specific target audiences based on product and category interactions, traffic sources, levels of engagement, AI-driven insights, and more, ensuring that your marketing efforts are both effective and efficient. By leveraging such capabilities, businesses can significantly refine their marketing strategies and ultimately enhance customer loyalty.

Develop marketing experiences that resonate with your customers. Ometria, the customer data and marketing platform tailored for retail, leverages AI-driven insights and cross-channel marketing strategies. This platform empowers marketers to craft personalized journeys for every customer. By consolidating data from various customer interactions, Ometria establishes a comprehensive profile for each shopper. The intelligent system analyzes consumer behavior, delivering actionable insights that can be seamlessly integrated into your marketing efforts. With Ometria, you can design customized marketing experiences across all significant channels and interaction points. We understand the challenges you face with outdated technology that lacks the capability to provide uniquely tailored experiences for each customer. Predicting individual customer preferences can be daunting, and scaling campaigns that cater to those preferences even more so. Ometria not only replaces your current Email Service Provider but also enhances your marketing capabilities, enabling you to craft unforgettable customer experiences. Embrace the future of marketing with Ometria and transform the way you connect with your audience.

Created specifically for marketers and recruiters focused on student engagement, Akero enhances marketing effectiveness and boosts student enrolment numbers. This user-friendly, subscription-based platform functions either as a comprehensive solution or as an integrated marketing layer that connects your advertising efforts, website, and student CRMs. By addressing the complexities of marketing, recruitment, and admissions, it simplifies processes with tailored technology. With a proven track record, Akero currently assists more than 300 colleges and universities worldwide, enabling them to effectively reach, engage, and enrol a greater number of students. Ultimately, Akero not only streamlines operations but also fosters stronger connections between institutions and prospective students.

Munvo AI© harnesses the power of artificial intelligence to create personalized marketing experiences for each customer, all while ensuring an impressive return on investment and rapid market deployment. With Munvo’s machine learning models integrated into Adobe Campaign, you can swiftly unlock the potential of AI. The platform effectively analyzes customer interactions with your marketing efforts, allowing for tailored experiences. Furthermore, Munvo AI utilizes data seamlessly within Adobe Campaign, offering flexibility for continuous data enhancement. Regardless of the time, Munvo AI adapts to your requirements, ensuring consistent availability and high performance. Importantly, the system does not require any personally identifiable information (PII), and it employs AES256 server-side encryption for top-tier security. Additionally, Munvo AI simplifies the complexity of machine learning models, providing an intuitive interface within Adobe Campaign that empowers users with full control over their marketing strategies. This innovative approach not only enhances customer engagement but also drives overall business growth.

As customer demands evolve rapidly alongside technological advancements and new competitors continuously enter the market, Engage empowers Financial Institutions to effectively cater to the distinct requirements of each individual customer. This all-encompassing solution for consumer lending, account management, and card marketing automation enhances your understanding of customers by creating detailed profiles that reveal their specific needs and timing. By facilitating opportunities that drive revenue throughout your organization, Engage allows you to precisely target your audience with tailored and pertinent communications while also measuring the results on your financial performance. By integrating your internal data with third-party information through our state-of-the-art decision-making and marketing platform, Engage eliminates the burdensome tasks of IT data retrieval, organization, and manual reporting for marketing initiatives. Additionally, it streamlines your processes and elevates the client experience in your lending growth strategies through seamless connections to MeridianLink's Consumer loan origination software and MeridianLink Portal, ultimately fostering deeper customer relationships and enhanced service delivery.

Legal Publish is a versatile cloud-based solution that allows law firms to rapidly and effectively create tailored, branded proposals and marketing materials. You can collaborate with colleagues in real-time, inviting them to make edits, and easily approve or reject their suggestions. Additionally, you can leave real-time comments on specific sections of a proposal, ensuring that your team's feedback is captured and associated with the relevant version of the proposal. Are you aware of your annual proposal success rate? Do you keep track of opportunities that went unaddressed? With NextGen Proposals, you gain a more profound understanding of your proposal's effectiveness, allowing you to monitor essential metrics like wins, losses, and the comparison of proposed revenue to actual revenue. The Legal Publish Proposal Generator serves as a comprehensive Content Library, providing teams with a single repository for all their proposal materials. This centralization eliminates the hassle of searching for content across various offices or sifting through disorganized files on desks or desktops. By streamlining this process, Legal Publish enhances efficiency and collaboration within your firm.

Engaging SMS and MMS, encompassing both pictures and videos, are now seamlessly delivered to our ever-present mobile devices. Our interactive mobile pages empower you to craft remarkable content, showcase videos, gather leads, track user interactions, and much more. The potency of mobile messaging significantly amplifies when it is aligned with your primary business applications. You can easily launch email and mobile campaign sequences or send personalized messages in real-time based on specific triggers within your application. MOBIT expertly manages the integration with over a thousand applications through the industry-leading Zapier platform. Plus, our dedicated team handles all these processes for you as part of your subscription and onboarding experience, ensuring a smooth and efficient setup. This way, you can focus on what truly matters—growing your business and connecting with your audience effectively.

Pitchbox is a platform for influencer outreach and link-building that's ideal for brands, in-house marketing teams, and SEO agencies. Streamline your outreach and link building efforts: Find influencers, bloggers and other opportunities in record time. Personalized outreach emails and follow ups can increase response rates. To make data-driven decisions, use advanced SEO integrations and outreach analysis. Pitchbox makes it easy to build links and improve rankings.

MediaAlpha delivers innovative and scalable solutions for customer acquisition tailored specifically for the insurance sector and various other industries, leveraging advanced technology and data analytics. Our offerings are crafted to engage consumers actively searching in high-stakes areas such as property and casualty insurance, health and life insurance, personal finance, travel, and education, among others. Whether your goal is to foster demand or optimize the engagement with incoming shoppers, we are here to enhance the value derived from each customer interaction. Rather than relying on opaque customer acquisition methods, our platform provides the clarity needed to effectively target and price prospects according to their potential value. With the level of transparency we offer, you will gain access to essential data and tools to better align your acquisition costs with customer lifetime value, all while ensuring unparalleled precision. We empower you to achieve the volume necessary to drive significant business outcomes, equipped with targeting capabilities that connect you to the ideal prospects and foster long-term relationships with them. Maximizing customer engagement and retention is at the heart of what we do, ensuring that your business thrives in a competitive landscape.

MindFire stands out as a premier growth platform designed to eliminate uncertainties in OptiChannel marketing, allowing you to boost your revenue and profits while fostering closer relationships with your clients without having to start from scratch. If your clients find it challenging to engage prospective customers, it may be due to their reliance on outdated marketing channels and methods. This is precisely why an OptiChannel strategy is essential: it empowers your clients to connect with their target audience through the most effective devices and platforms available to them. After all, keeping your marketing efforts active is crucial, isn't it? Whether you’ve previously depended on referrals for growth or are now facing the need to actively generate leads and sales in a challenging market, adapting your approach is vital. Additionally, if your aim is to offer digital marketing solutions to your clients, this can set you apart in a competitive landscape where many printers are vying for attention. Unlike those tech giants in Silicon Valley that overlook print, partnering with MindFire positions you to expand your agency by becoming an integral and invaluable asset to your clients' success. By embracing this opportunity, you not only enhance your service offerings but also strengthen your client relationships significantly.

StructuredWeb offers top technology brands such as AWS, IBM and ServiceNow, along with many others, a powerful, flexible, and easy-to use channel marketing automation platform. StructuredWeb was founded in 1999 and has been a leading platform that combines innovative platforms with proven go-to market strategies and world-class services. This allows for a better way to increase channel-driven demand generation, strengthen partner engagement, and grow channel revenue. ENERGIZE PARTNER MANAGEMENT GENERATION With ready-made, multitouch and automated campaigns, empower thousands of channel partners to reach more customers and win more. STRENGTHEN PARTNER ENGAGEMENT Personalizing the partner experience based upon tier, role and country will keep channel partners connected and engaged. GROW CHANNEL SALES AND REVENUE You and your channel partners will gain visibility and insight with powerful reporting capabilities that enable you to assess campaign performance and optimize campaigns.

Vericast utilizes an exceptionally adaptable customer data platform that seamlessly integrates with your current systems, merges perspectives and insights from various vendors, and optimizes your data and insight processes. This allows you to focus more on understanding, reaching, and engaging your customers, rather than expending effort on data management. This technology is foundational for our ongoing innovations as we strive to forge meaningful relationships between businesses and their clientele. By consolidating data from all available sources, we ensure that it is accurate, up-to-date, and reliable. Consequently, you can achieve a comprehensive and precise understanding of your customers with significantly reduced effort. Vericast is designed to future-proof your technology framework, facilitating effortless integration of systems. You can retain the tools you cherish, phase out those you deem unnecessary, and maintain uninterrupted access to essential data and insights. In addition, NXTDRIVE introduces a myriad of new opportunities for harnessing and leveraging your customer data effectively.

Technology designed to enhance your top sales personnel's productivity can lead to 8-10 times more live conversations with qualified leads each day. By energizing your SDRs, this system ensures that they connect with potential clients on every call they make. Utilize our skilled representatives to achieve up to 1,200 calls and engage in 40-100 meaningful conversations daily! We handle the appointment-setting, allowing you to focus on closing deals. The ConnectAndSell solution merges cutting-edge technology with a personal touch, enabling swift conversations and a smooth transition to your discussions. The initial component of this system is our cloud-based software, which initiates the outbound calling process the moment you log in, allowing you to manage your contacts either from our platform or directly from your CRM system. ConnectAndSell integrates flawlessly with popular CRM systems like SalesForce and Microsoft Dynamics. While our technology manages the dialing, it's important to note that 97% of the contacts you attempt to reach will not answer on the first try, highlighting the need for persistence and follow-up in sales. However, with our innovative approach, you can significantly increase your chances of successful outreach and engagement.

Many organizations are not facing a lack of data; instead, what they truly need is a dependable method to create data, insights, and engage their audience in a manner that leads to meaningful business outcomes. While anyone can pose questions, CredSpark empowers you to formulate the right inquiries while effectively listening to your audience's feedback on a large scale. Discover how CredSpark assists organizations in transcending mere transactional data to cultivate insights and information that elevate their business performance. By engaging with CredSpark's Thought Starter, you can answer a few questions, and we will highlight opportunities tailored to your interests, objectives, and requirements. If you’re curious to explore further, simply inform us at the end, and we will connect with you to design a customized proposal. Our clients often begin with a desire to understand their audience better, and with the support of CredSpark, they establish ongoing dialogues with individual audience members at scale, thereby enhancing data collection, insights, interactions, and ultimately transactions. This approach not only fosters a deeper connection with the audience but also leads to more informed decision-making and strategic growth.

Boosting revenue from your customer base requires a profound understanding of your audience, which can be leveraged to design targeted campaigns across various channels at ten times the speed. In the post-Covid landscape, where traditional shoppers are increasingly turning to e-commerce, it's essential to grasp customer behavior in both online and offline environments. Xeno’s Customer Data Platform (CDP) facilitates this by providing a comprehensive 360-degree view of your clientele, integrating data from e-commerce, point-of-sale systems, loyalty programs, and customer feedback. Utilizing Xeno’s advanced AI technology, you can pinpoint the customers most inclined to shop either online or in-store, or those likely to purchase specific products you are advertising, resulting in improved conversion rates for your campaigns. This allows you to maximize revenue from each initiative without the tedious process of segment identification. Although marketers aim to execute relevant campaigns consistently across multiple channels, many find this task overly challenging on a daily basis. Understanding this struggle, we developed Xeno to empower you to launch campaigns featuring relevant messaging effortlessly and efficiently. This way, you can focus on growing your business while still engaging your customers meaningfully.

Crafted by specialists in conversion enhancement, Rooster's unique "exit-intent" technology aims to transform visitors who are about to leave into valuable leads, sales, and registrations. A significant number of these potential customers browse your offerings, engage with your content, and even add products to their shopping carts. Research shows that 74% of them plan to come back. Unfortunately, once they exit, many simply forget about your website, leaving you without their email information to reach out to them. As a result, only 11-29% of these visitors actually return to complete their transactions. It’s essential to tailor your messaging towards first-time visitors, while also focusing on those who have previously explored your site but require additional persuasion. Additionally, pay special attention to users who have items in their carts but are on the verge of leaving without making a purchase, as they represent a critical opportunity for conversion. By strategically engaging these groups, you can significantly boost your chances of increasing sales and enhancing customer retention.

Inboundio offers a seamless and secure solution for effectively managing your potential customers, ultimately boosting your leads and sales. With full integration into your Inboundio CRM, you can effortlessly design, send, and monitor visually appealing email marketing campaigns. Additionally, you have the ability to craft targeted landing pages for precise marketing strategies, all through an intuitive drag-and-drop interface that doesn't require any coding expertise. While generating leads is important, closing sales is even more crucial, and Inboundio empowers your sales team in this endeavor. Take charge of your own outstanding digital marketing campaigns and watch your business thrive. The platform not only enhances your marketing efforts but also streamlines the overall process for better results.

Splitter simplifies targeted marketing by seamlessly identifying, analyzing, and enhancing user data without requiring any interaction from end-users. It enables user targeting based on various factors such as time, location, device type, and platform preferences. Through our user-friendly cloud service, you can quickly establish intelligent links and begin targeting users in just a few minutes. By delivering more relevant content and streamlining your sales funnel, you can achieve a higher return on investment and boost conversion rates. Gain valuable insights with comprehensive analytics while managing links across diverse platforms and channels. With Splitter, you can effortlessly create smart and simple links for websites and newsletters, generate short URLs for social media, and produce QR codes for print and offline marketing materials. No need for complex technical integrations or specialized IT skills—simply sign up and dive right in to enhance your marketing strategy. Additionally, our platform ensures that you can easily adapt to changing market needs and user behaviors.

FISION stands out as a premier provider of a Digital Asset and Sales Enablement agile marketing software platform, designed to enhance collaboration within global organizations for optimal management of brand and marketing materials. With its patented technology, FISION offers exceptional capabilities to enterprise users across over 20 countries, catering to some of the largest corporations in sectors such as healthcare, hospitality, financial services, software, and technology. The company is set to eliminate its reliance on third-party contractors for the implementation, maintenance, and deployment of innovative technologies and enhancements within its Fision Platform. Moreover, FISION will now possess the in-house expertise required to advance integrations that capitalize on both ScoreCEO and Fision’s strengths at a significantly reduced development cost. Additionally, Score will benefit from this collaboration by speeding up the creation and launch of its new fintech credit application, which promises to provide consumers with a fresh perspective on credit options. This strategic shift not only streamlines operations but also positions both companies for future growth and innovation.

eWORDofMOUTH, commonly referred to as eWOM, stands out as the premier cardless loyalty, referral, and rewards system designed specifically for national chains. This innovative system seamlessly integrates with online ordering, mobile interfaces, and point of sale systems. By offering a powerful, enterprise-level digital marketing platform, eWOM enables businesses to utilize one-time coupon codes, automated loyalty programs, email and referral marketing, along with advanced customer segmentation and analytics. According to Harris Interactive, a significant 78% of Millennials prefer brands with loyalty or rewards programs over those without. Furthermore, eWOM’s advanced technology efficiently eliminates friction for both customers and store operators, as it does away with the need for mobile app downloads, physical cards, account tracking, tablets, and complex redemption processes, enhancing the overall user experience. This positions eWOM as a vital tool for businesses aiming to enhance customer retention and engagement.

Achieving consistent marketing success relies heavily on effective marketing management practices. bethebrand serves as the premier brand and marketing workflow, archiving, and compliance solution for numerous brands in the UK and around the globe. It offers immediate and uncomplicated access to essential brand assets, marketing materials, and a comprehensive marketing history. The platform enhances current workflows, aiming to optimize marketing effectiveness. Furthermore, it incorporates robust compliance measures that contribute positively to corporate governance. Our main focus is to ensure exceptional customer outcomes. Since its inception in 2001, bethebrand has led the way in the evolution of Digital Asset Management (DAM) systems, facilitating the efficient storage, creation, approval, and distribution of marketing campaigns and critical assets. With over 20,000 marketing professionals relying on it, bethebrand is responsible for managing in excess of 250,000 workflows. Major brands in various industries extensively utilize bethebrand, making it a trusted partner in their marketing endeavors. The system’s effectiveness and adaptability have positioned it as a vital resource for modern marketing strategies.